Maria-Gracia Quezada
Fort Lauderdale,FL
Summary
A hands-on marketing leader with 6+ years of experience across traditional and digital marketing, PR, and communications, bringing a 360 vision to branding, strategy, and storytelling. Detail-oriented, self-motivated, and disciplined, with the ability to manage multiple projects and drive results with minimal oversight. Experience within the corporate environment across three major holding group companies. Based in Fort Lauderdale/Miami, serving as a Marketing & Brand Strategist for high-end and corporate industries. Bilingual in English and Spanish. Recognized for building high-impact relationships, fostering cross-functional collaboration, and leading diverse teams and vendors to deliver measurable business outcomes. Aesthetically driven, with a refined eye for design.
Professional marketing and branding strategist with strong focus on driving impactful campaigns and fostering team collaboration. Adept at developing and executing innovative marketing strategies, enhancing brand visibility, and adapting to changing market needs. Known for reliability, creativity, and effective communication skills. Proficient in digital marketing, brand management, and market analysis, ensuring successful project outcomes and sustained growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Brand & Marketing Manager
Hernandez Construction & Development
Las Olas - Fort Lauderdale, FL
06.2025 - Current
- Developed and implemented marketing strategies to enhance brand visibility and customer engagement.
- Managed social media campaigns, increasing audience reach and interaction through targeted content.
- Conducted market research to identify trends, informing product positioning and promotional efforts.
- Managed budget allocation and resource utilization to maximize marketing ROI. (+20%)
- Digital Marketing Strategy (B2B – ABM)
- Marketing presentations, RFPs and corporate brochures
- Email Marketing Campaigns
- RFPs, Investors project decks, Financial Reports, Pursuit Projects (Adobe Indesign).
- PR: press release distribution across South Florida and Chicago.
- Public Relations & Media Support.
Marketing Coordinator
Tommy Crivello Real Estate
Plantation, FL
01.2024 - 12.2025
- Marketing Strategy: Executive Planning and Budgeting
- Social Media: Content Strategy
- Instagram, TikTok, LinkedIn, Facebook.
- Paid Media Strategy: Google Ads and Meta Business
- Email Marketing Campaigns
- MLS Platform: Market Analytics | Salesforce Platform
- Project Management and Coordination: Campaigns, Ads, Artworks and Graphics.
- Magazines Coordination
- Florida Design, Homes & Land, Luxury Homes, The Real Deal.
- Website, Leads Platform Management & Generation
- Marketing & PR: open houses coordination and networking events
- Conducted market research to identify trends and inform content creation efforts.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Improved website traffic with the implementation of SEO best practices and keyword research. (+15%)
- Optimized budget allocations for marketing campaigns, maximizing return on investment. (+20%)
Marketing Strategist
The Vitalano Group – Compass
Fort Lauderdale, FL
01.2022 - 01.2024
- Analyzed market trends to inform strategic decision-making and optimize outreach efforts.
- Email Marketing Campaigns
- Digital Marketing | Strategy Direction
- PR Strategy: magazines, journals and printed materials
- MLS Platform: Market Analytics
- Developed targeted marketing campaigns to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
- Increased lead generation with the implementation of targeted content marketing strategies. (+20%)
- Improved search engine rankings by implementing effective SEO practices tailored to specific industry requirements. (+10%)
Marketing Consultant
Disruptiva Marketing Agency
Boca Ratón, FL
01.2022 - 01.2022
- Digital Strategy & Leads Generation
- Email Marketing Campaigns
- Marketing Consultation | Free-lancing Projects.
Marketing Director
Keramikos Construction Retail
Ecuador
01.2019 - 01.2022
- Marketing strategy: traditional and digital marketing
- Social Media: Content Strategy
- Instagram, TikTok, LinkedIn, Facebook.
- Market and sales analysis
- Marketing & PR: launching events
Communications Analyst
Indurama
South & Central America
01.2018 - 01.2020
- Marketing strategy: traditional and digital marketing
- Media planner. Agency: Mullenlowe Delta Agency (London based)
Education
Master of Science - Marketing Direction
Next MBA School
Miami, Florida08-2025
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Miami Ad School
Miami, Florida01-2022
Máster’s Degree - Digital Marketing & E-commerce
Universidad de la Rioja
Logroño, Spain01-2019
Bachelor’s Degree - Communications & Advertising
Universidad del Azuay
Cuenca, Ecuador01-2017
Skills
- Digital and traditional marketing coordination
- Vendors and agencies coordination and teamwork
- Digital Strategy & E-mail Marketing
- Strategic Planning, Project management
- Team & Project Leadership
- Process Improvement
- Marketing analytics: Meta Business, Google Ads
- Email Marketing Platforms: MailChimp, HubSpot, SAP
- CRM Management (SAP, HubSpot, Toggl, Hootsuite, HighLevel)
- Video Edition: CapCut, Final Cut Pro
- Adobe Creative Suite: Illustrator, InDesign, Photoshop
- Microsoft 365, Google Suite
- Sales Platforms (Salesforce, Procore, MLS Real Estate)
- Media planningn (HubSpot, Asana, Metricool)
- Project Management Platforms (Asana, Monday, ClickUp)
- Campaign management: AI Tools and platforms
Certification
- Email Marketing & Growth Certification (2026)
- Meta Business Certification (2025)
- Google Ads Certification (2025)
- Real Estate Course (2025)
Languages
English (high proficiency)
Spanish (native)
Timeline
Brand & Marketing Manager
Hernandez Construction & Development
06.2025 - Current
Marketing Coordinator
Tommy Crivello Real Estate
01.2024 - 12.2025
Marketing Strategist
The Vitalano Group – Compass
01.2022 - 01.2024
Marketing Consultant
Disruptiva Marketing Agency
01.2022 - 01.2022
Marketing Director
Keramikos Construction Retail
01.2019 - 01.2022
Communications Analyst
Indurama
01.2018 - 01.2020
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Miami Ad School
Máster’s Degree - Digital Marketing & E-commerce
Universidad de la Rioja
Bachelor’s Degree - Communications & Advertising
Universidad del Azuay
Master of Science - Marketing Direction
Next MBA School