MARIA HEANEY
Summary
Results-driven sales manager with several years of experience in the wine and spirits industry, both on and off-premise. Proven success in leading sales team to achieve targets and expand market reach. Skilled in cultivating strong, lasting relationships with key accounts and colleagues and identifying new opportunities for growth. Demonstrated ability to improve team performance through coaching and motivation. Successfully launched and established new brands in assigned territories, and expanded distribution performance on national and fine wine and spirits brands.
Overview
31
31
years of professional experience
Work History
Regional Sales Manager
RNDC NY
NYC & Long Island
10.2021 - 06.2025
- Coached and supported sales reps in the field, improving performance against quotas and company goals by over 15%.
- Built a positive, collaborative team culture through open communication.
- Analyzed sales data to identify on and off-premise trends and growth opportunities.
- Cultivated strong supplier relationships to expand market distribution.
- Hosted sales/product education sessions with supplier partners.
- Managed and mentored sales reps on standards on & off premise and hotel/chain corporate mandates.
- Strengthened partnerships with key accounts, improving customer loyalty and repeat business.
General Manager
Opici Family Distributing
NYC
02.2015 - 10.2021
- Directed a team of 2 District Managers and 22 Sales Reps, with over 1,800 on and off premise accounts, consistently increasing sales revenue and volume by 12-15% annually through performance management and field work.
- Managed a diverse portfolio including fine wines and spirits and National brands.
- Successfully launched and established new brands in the assigned territory.
- Trained sales reps and managers in persuasive selling to increase placements.
- Sales teams expanded customer base by actively opening over 200 new accounts annually.
- Organized supplier training’s, dinners, and promotional events to increase brand awareness and increased sales.
District Manager
Opici Family Distributing
NYC
04.2002 - 02.2015
- Led a diverse team of 16 sales reps and 1 Field Manager, increases in regional sales, through targeted training and performance management. Increased revenue annually from 12 to 20%.
- Trained new hires on business acumen, cold calling, developing presentation skills and fostering stronger customer relationships.
- Collaborated with supplier partners on in field execution.
Sales Consultant
NYC
01.1994 - 01.2002
- Actively opened new accounts to increase territory from 30 accounts to over 90 accounts.
- Drove sales initiatives that resulted in revenue growth from $350,000 to $1,200,000.
- Increased product distribution, case volume over 40% in assigned accounts.
- Developed strong relationships, on & off premise, through regular account calls, AR & inventory management, tailored sales presentations, staff training’s, in-store tastings and consistent follow-up.
Education
AAS - ADVERTISING ART AND DESIGN
SUNY Farmingdale
WSET II - Wine (with distinction)
CMS - level 2
Skills
- Sales Leadership
- Training & Development
- Key Account Management
- Customer Relationships
- Revenue Growth
- Market Expansion
- Collaborative supplier relations
- Product Launches
- Brand Building
- Supply Chain Management
- Portfolio Management
- Brand Management
- Data Analysis
- Sales Strategy
- CRM Platform Management
- Greatvines
- On & Off premise sales
- ProDiver
- Excel
- Word
- Power Point
- Teams
Key Sales Achievements
- Manager of the Year Award 10 consecutive years 2003 to 2013
- Hubert Opici Award of Excellence 2017
- Opici Visionary Award 2024
- Opici W & S Top Manager Quarterly Award – 5 times 2022, 2023, 2024 & 2025
References
References available upon request.
Timeline
Regional Sales Manager
RNDC NY
10.2021 - 06.2025
General Manager
Opici Family Distributing
02.2015 - 10.2021
District Manager
Opici Family Distributing
04.2002 - 02.2015
Sales Consultant
01.1994 - 01.2002
AAS - ADVERTISING ART AND DESIGN
SUNY Farmingdale