Maria Hillery

Lead B2B account-based marketing (ABM) strategies, and consumer-facing plans and programs for Tier-1 accounts.

• Develop customer-focused programs that drive growth for existing client accounts, prospects, and their consumer base.
• Design and execute targeted plans that support funnel movement, tailoring positioning and messaging to drive engagement and conversion.
• Utilize research and insights to provide strategic recommendations to optimize and improve program performance.
• Collaborate with sales, product, and cross-functional teams, leading the creation of sales enablement materials, campaigns, and thought leadership.
• Direct in-house agency with clarity to develop compelling materials.

Led B2B and sales enablement efforts that drove account engagement.

• Developed robust integrated marketing strategies that supported client retention and acquisition efforts.
• Oversaw the creation of high-impact demand and lead-generation campaigns across digital channels.
• Partnered with cross-functional teams ensuring successful execution and alignment with sales objectives.
• Managed creative teams to support project deliverables and collateral execution.