Experienced Visual Designer specializing in compelling graphic and web design with a strong background in branding and UX/UI. Over 10 years of proven success in transforming client ideas into impactful visual concepts. Skilled in Adobe Creative Suite and adept at enhancing brand identity through innovative design solutions.
Hi, I’m
MARIA MCDERMOTT
Visual Designer
Reading,PA
Summary
Overview
12
years of professional experience
Work History
Self-employeedReading, USA
Graphic Designer
02.2020 - Current
Job overview
- Enhanced brand visibility through strategic design and branding for diverse clientele.
- Crafted high-quality graphics and promotional materials using Adobe Creative Suite, effectively conveying client messages.
- Fostered business growth and community presence through targeted marketing and sales initiatives.
- Customized design elements using sublimation and vinyl application processes to promote brand identity.
Smooth VapeSinking Spring, USA
Graphic Designer
01.2018 - 02.2021
Job overview
- Designed new, on-brand visual elements focusing on concept and messaging
- Created highly successful marketing and branding strategies to spearhead entry into E-cigarettes market
- Designed labels and marketing elements for products and displays in the store
- Designed and executed the space and interior design of the store
- Supported customer service goals and enhanced relations through friendly, knowledgeable and positive communication
- Supported company and clients, including addressing inquiries, resolving issues and managing customer relations
- Designed booth and marketing experience for different international business fairs and conventions
- Collaborated with marketing teams to create cohesive designs for brand identity and promotional materials.
Penta InkPhiladelphia, USA
Graphic Designer
01.2017 - 12.2017
Job overview
- Simplified complex specifications into logical design requirements for printing production of menus, making the text clear and attractive for restaurant customers
- Participated in cross-functional teams with manufacturing, quality, marketing and procurement departments ensuring a successful final product for our clients
- Designed different advertisement pieces for restaurants and other businesses utilizing Adobe Creative Suite
Moldes & Mecanizados S.AMedellin, Colombia
Graphic Designer
12.2015 - 01.2017
Job overview
- Developed unique website and logo for the company using Adobe Creative Suite to strengthen company brand and identity
- Generated digital image files for use in digital and traditional printing ensuring the quality of final product to present to our client
- Created packaging for different products and designed the manuals and instructions utilizing Adobe Creative Suite, also working closely to
- Worked closely with several cross-functional teams, including business solution architects, customer operations, support, training, and engineering teams to maximize product efficacy
- Designed promotional booth and marketing experience for different international business fairs and conventions
- Developed website layouts, templates and unique branded looks
- Created a new brand for the company along with the marketing pieces used
- Developed, designed, laid out, and produced a variety of technical illustrations for brochures, banners and signs
- Created innovative design packages to elevate, differentiate, and drive on-brand initiatives to increase sales
- Designed packaging for different products
Universidad Pontificia BolivarianaMedellin, Colombia
Graphic Designer Intern
06.2014 - 10.2015
Job overview
- Generated computer graphics and page-layout software utilizing Adobe Creative Suite to present information to the students of the university
- Organized and created email and print design materials of different events for the different students and faculty members
- Designed new, on-brand visual elements focusing on concept and messaging to apply in different spaces of the university
- Co-plan and execute marketing events for faculty members
Innovar SeguridadMedellin, Colombia
Junior Graphic Designer
01.2013 - 06.2014
Job overview
Education
GoogleOnline
Profesional UX Design Google Certification from User Experience Design
University Overview
UPB - Universidad Pontificia BolivarianaMedellin, COL
Bachelor of Arts from GRAPHIC DESIGN
University Overview
Skills
- Graphic design
- Adobe Creative Suite
- Logo creation & branding
- Project management
- Space planning
- Creative problem solving
- Communication
- UX Design
- Client collaboration
- Digital media design
Timeline
Graphic Designer
Self-employeed
02.2020 - Current
Graphic Designer
Smooth Vape
01.2018 - 02.2021
Graphic Designer
Penta Ink
01.2017 - 12.2017
Graphic Designer
Moldes & Mecanizados S.A
12.2015 - 01.2017
Graphic Designer Intern
Universidad Pontificia Bolivariana
06.2014 - 10.2015
Junior Graphic Designer
Innovar Seguridad
01.2013 - 06.2014
Google
Profesional UX Design Google Certification from User Experience Design
UPB - Universidad Pontificia Bolivariana
Bachelor of Arts from GRAPHIC DESIGN
Languages
Languages
- Spanish, Native
- English, Advanced
Training
Training
- International Seminar of Design And Creation, ITM - Instituto Tecnológico Metropolitano, 2014, Medellin, COL
- Pre-practice Seminar, UPB - Universidad Pontificia Bolivariana, 2014, Medellin, COL
- Booth Design, Conference & Exhibition, UPB - Universidad Pontificia Bolivariana, 2015, Medellin, COL
Languages
Languages
- Spanish, Native
- English, Advanced
Training
Training
- International Seminar of Design And Creation, ITM - Instituto Tecnológico Metropolitano, 2014, Medellin, COL
- Pre-practice Seminar, UPB - Universidad Pontificia Bolivariana, 2014, Medellin, COL
- Booth Design, Conference & Exhibition, UPB - Universidad Pontificia Bolivariana, 2015, Medellin, COL
Volunteer
Volunteer
- Wish-Granting Volunteer at Make a Wish America
- Wish-Granting Volunteer at Sonar Despierto Colombia
- Graphic designer volunteer at Sonar Despierto Colombia
- Missionary work volunteer at Regnum Christi Colombia
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