- Fundraising Events
- Volunteer Work
- Community Cleanup
- Offering time and support to shelters for the homeless, women, and animals
- Gym Workouts
- Creative Writing
Maria Secord
Muskegon,MI
Summary
Dynamic Community Relations Social Media Director at Betten Auto Group, adept at crafting impactful social media strategies that boosted brand visibility and engagement. Skilled in content development and community networking, I successfully enhanced corporate culture and fostered partnerships, driving significant community involvement and support for organizational goals.
Overview
24
24
years of professional experience
Work History
Community Relations Social Media Director
Betten Auto Group
Muskegon, MI
08.2021 - 02.2026
- Developed and implemented comprehensive social media strategies to enhance brand visibility.
- Analyzed engagement metrics to refine content strategy and improve audience targeting.
- Collaborated with cross-functional teams to ensure alignment on marketing initiatives and messaging.
- Managed social media campaigns across multiple platforms, driving user engagement and community growth.
- Conducted competitive analysis to identify trends and optimize content for target demographics.
- Oversaw content creation process, ensuring high-quality, relevant material aligned with brand voice.
- Boosted brand visibility by developing and implementing targeted social media strategies.
- Implemented crisis communication strategies to protect the company''s online reputation during challenging situations.
- Maintained brand consistency across all channels by crafting tailored messages aligned with company values and goals.
- Increased website traffic through effective use of SEO techniques in social media content creation.
- Stayed current on industry trends, incorporating new tools and tactics to keep campaigns fresh and relevant.
- Created and managed social media campaigns to increase brand engagement.
- Continually maintained and improved company's reputation and positive image in markets served.
- Wrote and distributed press releases to increase brand visibility.
- Developed and executed community outreach programs to foster partnerships and enhance engagement.
- Coordinated events and initiatives that increased community involvement and raised awareness of organizational goals.
- Cultivated relationships with local stakeholders, enhancing collaboration and support for community projects.
- Managed communication strategies to effectively convey organizational mission to diverse audiences.
- Led strategic planning sessions to align community relations objectives with overall organizational strategy.
- Strengthened community partnerships by organizing and executing outreach events.
- Collaborated with internal departments to align community relations efforts with overall organizational goals.
- Enhanced corporate culture by promoting transparency, open communication, and employee engagement initiatives.
- Established a strong corporate culture through effective leadership, communication, and employee engagement practices.
- Organized company-wide events such as holiday parties or team-building outings, promoting a positive corporate culture and boosting overall employee morale.
- Championed corporate culture initiatives that promoted inclusivity, diversity, ethical behavior, and social responsibility within the workplace environment.
- Facilitated internal communications initiatives to promote a positive corporate culture, increase employee engagement, and streamline information sharing across departments.
- Streamlined workflow processes to improve efficiency within the social media team, resulting in higher-quality output.
- Worked with graphic designers, photographers and production coordinators to develop content.
- Developed productive relationships with bloggers, online media outlets and social media influencers.
Community Relations Manager
My Auto Import Center
Muskegon, MI
09.2018 - 08.2021
- Developed community engagement strategies to enhance brand visibility and foster positive relationships.
- Organized and executed community outreach programs to support local initiatives and partnerships.
- Coordinated events that promoted brand awareness while addressing community needs and interests.
- Managed social media campaigns to effectively communicate with target audiences and build online presence.
- Collaborated with cross-functional teams to align community relations efforts with overall business objectives.
- Trained staff on best practices for community interaction and relationship-building techniques.
- Led initiatives that strengthened connections between the organization and diverse community groups, enhancing inclusivity efforts.
- Built, leveraged, and shared positive relationships and partnerships with various external and internal stakeholders.
- Demonstrated commitment to company values, contributing positively to the overall corporate culture as an engaged team member.
- Organized company-wide events to boost morale, promote team-building, and strengthen corporate culture.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked flexible hours across night, weekend, and holiday shifts.
Office Manager
Optometry West
Muskegon, MI
09.2001 - 08.2018
- Oversaw daily office operations, ensuring compliance with industry standards and organizational policies.
- Managed scheduling and coordination of patient appointments, optimizing clinic workflow for efficiency.
- Implemented electronic health record systems, enhancing data accuracy and retrieval speed for patient information.
- Trained and mentored administrative staff, fostering a collaborative environment focused on professional development.
- Coordinated inventory management processes, ensuring availability of necessary supplies while minimizing excess stock.
- Led initiatives to streamline billing processes, reducing turnaround times and improving patient satisfaction rates.
- Facilitated communication between clinical and administrative teams, promoting alignment on patient care objectives and strategies.
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
- Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
- Conducted regular inventory assessments of office supplies, ordering necessary items proactively to prevent stock shortages.
- Assisted in the recruitment process, conducting interviews and onboarding new employees to promote a seamless integration into the team dynamic.
- Coordinated office events and meetings, ensuring timely execution and optimal scheduling for all participants.
- Managed vendor relationships, negotiating contracts for cost savings while maintaining high-quality services.
Education
High School Diploma -
Muskegon Catholic Central
Muskegon, MI06-1994
Skills
- Social media content writing
- Content scheduling
- Visual storytelling
- Community engagement
- Video editing
- Social media strategy
- Content development
- Creative direction
- Audience engagement
- Event promotion
- SEO
- Paid advertising
- Influencer collaboration
- Campaign management
- Trend monitoring
- Campaign optimization
- Social ad campaigns
- Verbal and written communication
- Facebook, instagram, linkedin
- Public relations
- Networking and relationship building
- Interpersonal skills
- Social media copywriting
- Event management
- Content and digital asset management
- Brand promotion
- Online reputation monitoring
- Managing complaints
- Community management
- Sales
- Timeline preparation
- Content calendar management
- Community networking
- Partnership development
- Marketing communications
- Media relations
- Corporate social responsibility
- Special event planning
- Google business suite
- nVision Software
- Vinsolutions
- Meta Business
- Hootsuite
Accomplishments
Dancing with the Local Stars
Muskegon Lumberjacks Women in Business
Interests
Timeline
Community Relations Social Media Director
Betten Auto Group
08.2021 - 02.2026
Community Relations Manager
My Auto Import Center
09.2018 - 08.2021
Office Manager
Optometry West
09.2001 - 08.2018
High School Diploma -
Muskegon Catholic Central