Maria Setiawan
Portland,OR
Summary
Experienced retail sales and education executive with over 10 years of success driving strategic growth across North America. Proven ability to align sales strategies with brand objectives, build trusted retailer relationships, and lead high-performing field teams. Skilled in developing region-specific promotional calendars, analyzing performance KPIs, and optimizing cross-functional collaboration with marketing, creative, and operations to elevate in-store brand presence and consumer engagement.
Overview
21
21
years of professional experience
Work History
Sales and Education Executive
Drunk Elephant
10.2021 - Current
- Developed and executed in-store training strategies across Sephora and Ulta locations in OR and WA, enhancing product knowledge and boosting sales performance.
- Built and maintained strong retail relationships, leading to increased brand visibility and engagement.
- Managed and trained freelance field teams to ensure consistent execution of brand standards and impactful in-store experiences.
- Collaborated with the internal education team to develop innovative training tools tailored to retailer needs.
- Spearheaded monthly and quarterly store-led and corporate events; planned.
- Negotiated and executed successful regional district takeovers.
- Supported inventory planning and in-stock rates through store-level insights and feedback.
- Drove sustained YOY growth through education-led sales activation.
- Improved in-store event participation and sales conversion metrics.
Regional Account Executive, West
REN Clean Skincare
01.2018 - 03.2021
- Directed regional sales strategy for Sephora, Bluemercury, and Space NK across the western U.S., consistently surpassing growth and engagement targets.
- Developed and delivered national training materials, including digital modules and gamified learning tools.
- Partnered with marketing to launch successful masterclasses and co-branded consumer events.
- Recruited, trained, and managed field specialists in multiple states to execute brand strategies and exceed sales quotas.
- Managed payroll and travel budgets, submitted expense reports, and analyzed weekly sales performance.
- Surpassed YOY sales goals by 25% in 2018 and 2019.
- Created scalable outreach programs, expanding consumer base and driving brand equity.
Brand Specialist
REN Clean Skincare
07.2017 - 01.2018
- Cultivated strong in-store partnerships across Northern California, consistently exceeding monthly sales goals.
- Promoted to Regional Executive within six months due to outstanding performance and leadership potential.
Skincare Consultant
Sephora USA
09.2015 - 07.2017
- Delivered personalized skincare consultations and facials in a high-traffic, A+ volume location.
- Led multi-brand skincare education and trained new hires on core product knowledge and selling techniques.
- Consistently exceeded sales and loyalty program targets.
Director / Co-Founder
NorCal Music and Arts Center
05.2004 - 12.2016
- Founded and grew a profitable $750K+ educational business serving 700+ students and managing 40 staff.
- Designed adaptable curriculum and teaching tools to accommodate diverse learning styles and maximize engagement.
- Oversaw hiring, onboarding, operations, and stakeholder communication.
Education
B.M. - Piano Performance
San Francisco Conservatory of Music
B.A. - Journalism
San Francisco State University
Skills
- North America retail sales strategy
- Strategic retailer engagement
- Field team leadership
- Branding and visual alignment
- Strategic launch optimization
- Sales Analysis & KPI Optimization
- Budget Management & ROI oversight
- Cross-departmental collaboration
Timeline
Sales and Education Executive
Drunk Elephant
10.2021 - Current
Regional Account Executive, West
REN Clean Skincare
01.2018 - 03.2021
Brand Specialist
REN Clean Skincare
07.2017 - 01.2018
Skincare Consultant
Sephora USA
09.2015 - 07.2017
Director / Co-Founder
NorCal Music and Arts Center
05.2004 - 12.2016
B.A. - Journalism
San Francisco State University
B.M. - Piano Performance
San Francisco Conservatory of Music
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