Maria Soriano
Wharton,TX
Summary
Strategic and people-focused leader with 9+ years spanning military leadership, property operations, and marketing strategy. Known for scaling multi-state portfolios, building high-performing teams, and driving customer retention across competitive industries. A U.S. Army Veteran whose leadership training translates into executive-level discipline, operational excellence, and crisis-tested decision-making. Adept at transforming complex business challenges into scalable solutions that elevate client experience, unlock revenue growth, and strengthen brand reputation. Bilingual in English/Spanish and trusted as the go-to problem solver who thrives in fast-paced, high-impact environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Centralized Services Manager
D.R. Horton
11.2022 - Current
- Directed operations for 1,300+ resident accounts across five states, achieving industry-leading client retention through proactive communication and service recovery strategies.
- Built and led a 14-person client success team, raising first-contact resolution rates and reducing escalations by streamlining workflows with cross-functional partners.
- Implemented account health reviews tied to KPIs, creating executive-level visibility into retention risks and performance drivers.
- Introduced process enhancements that cut response times and improved client satisfaction scores, supporting scalable growth across multi-state portfolios.
Marketing Manager
Bridge Tower Properties
08.2020 - 11.2022
- Directed marketing and client success initiatives across multi-state property portfolios, aligning campaign strategies with business objectives to increase brand visibility and lead generation.
- Negotiated vendor partnerships (Zillow, Apartments.com, BetterBot, PlanOmatic) to maximize campaign ROI and strengthen portfolio growth.
- Delivered training and onboarding for CRM platforms (Salesforce, Propertyware, AppFolio), equipping teams with tools for scalable success.
- Drove process improvements that optimized account performance, reduced inefficiencies, and accelerated occupancy rates.
- Promoted
Assistant Property Manager
Bridge Tower Properties
11.2019 - 08.2020
- Managed 300+ customer accounts across four communities, achieving rapid occupancy growth to 98.9% within six months.
- Supported full client lifecycle, including onboarding, applications, move-ins, and service resolutions.
- Partnered with internal teams (construction, maintenance, leasing) to deliver a seamless client experience and timely service.
- Oversaw move-out evaluations and service audits, ensuring quality standards and driving resident retention.
Education
Bachelor of Arts - Management
American Military University
Skills
- Client Success & Retention Strategy
- Multi-State Account Management
- Operations Optimization
- Business Growth & Portfolio Scaling
- Marketing Partnerships & Campaign Execution
- Multitasking and organization
- Problem-Solving & Critical Thinking
- Team Leadership
- Team Development & Performance Coaching
- Process Improvement & Workflow Automation
- KPI Analysis & Business Reviews
- CRM & Digital Tools: Salesforce, AppFolio, Propertyware, RealPage, HubSpot, Mondaycom
Certification
- U.S. Army Leadership School
- Basic Leadership and Management Development Course
- Quartermaster School - Army Petroleum Supply Specialists (MOS 92F)
MILITARY EXPERIENCE
- Sergeant (E-5) | U.S. Army | December 2015 – April 2024
- Trained, supervised, and mentored 10 soldiers, instilling discipline, readiness, and operational excellence.
- Led logistics and petroleum operations as a 92F Petroleum Supply Specialist, ensuring mission readiness in complex environments.
- Graduated from Army Leadership School and served as a trusted Unit Prevention Leader (UPL).
- Held and maintained an active Secret Security Clearance.
ADDITIONAL EXPERIENCE
- Leasing Consultant - Venterra Realty
- Quality Control Specialist - Reid Graphics
- Office Manager - Angel Graphics
- Office Manager- TVP
- Web & Graphics Manager- The Universal Church
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Portuguese
Limited Working
Timeline
Centralized Services Manager
D.R. Horton
11.2022 - Current
Marketing Manager
Bridge Tower Properties
08.2020 - 11.2022
Assistant Property Manager
Bridge Tower Properties
11.2019 - 08.2020
Bachelor of Arts - Management
American Military University
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