Mariah Balajadia
Decorah,IA
Summary
Outcome-focused, detail-oriented and hardworking Certified Business Analyst with experience in Marketing Analytics to drive business decisions. With a diversified working background, the applicant displays exceptional adaptability skills in high pressure circumstances with strong problem-solving expertise. The applicant has developed quality interpersonal, communication and servant leading skills, willing to work with a team with diverse faculty, colleagues, researchers and customers.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Family Support Specialist
Families First Counseling Services
Decorah, IA
09.2023 - Current
- Provide in-home intervention to children and their families utilizing skill-based, evidence-based practices to help implement solutions to problems and strengthen families
- Participate in the preparation and implementation of a service plan with input from all parties involved (DHHS, other contracted agencies, court, client, etc.)
- Document parent and child interactions in contact notes
- Maintain caseload and consistently achieve contract requirements.
Marketing Analyst
Magpie Cafe and Coffeehouse
Decorah, IA
08.2022 - 08.2023
- Increased online engagement by 136% in three months through various brand awareness campaigns
- Worked with stakeholders to define project scope and objectives
- Drove marketing initiatives to increase product visibility and market performance
- Proposed new efficiency systems to increase work-place productivity
- Assist with user testing and training to ensure solutions meet all business requirements.
Marketing Analyst
Toppling Goliath Brewing Company
Decorah, IA
09.2019 - 07.2022
- Participated in knowledge-transfer and requirement-gathering sessions to help defined business goals and improvement ideas
- Communicated value and position to sales team and developed tools to support selling processes
- Collaborated with a diverse marketing team to create sales proposals, financial models and presentations to increase business sales
- Proactively surfaced potential problems within the marketing funnel and work with Marketing/Sales leaders to create action plans
- Managed monthly goals and business objectives.
Business Analyst
CHOICE Employment Services
Decorah, IA
06.2017 - 05.2018
- Identified and documented business process improvements
- Developed test plans and scenarios to ensure quality of deliverables
- Collaborated with stakeholder groups to ensure business alignment
- Conducted market research and analyzed customer feedback to identify trends and areas for improvement
- Designed, executed and optimized digital marketing campaign throughout the Northeast Iowa region.
Education
Bachelor of Arts - Psychology and Communication Studies
Luther College
Skills
- Analyzed information in order to give insight to customer pain points, recommend probable refinements, business solutions and assistance with implementation
- Translated business requirements and technical information into non-technical terms in order to communicate in a collaborative environment for effective communication
- Developed and documented business requirements, analyzing business processes and identifying opportunities for improvement in a timely manner
- Identified potential risks and developed strategies to mitigate them to align with business needs and budgets
Certification
Certified Business Analyst, ECBA
Timeline
Family Support Specialist
Families First Counseling Services
09.2023 - Current
Marketing Analyst
Magpie Cafe and Coffeehouse
08.2022 - 08.2023
Marketing Analyst
Toppling Goliath Brewing Company
09.2019 - 07.2022
Business Analyst
CHOICE Employment Services
06.2017 - 05.2018
Bachelor of Arts - Psychology and Communication Studies
Luther College
Certified Business Analyst, ECBA
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