Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Marian Council

West River,MD

Summary

Executing innovative advertising campaigns at Benelli USA Corp, I leverage strategic communications and design leadership to boost brand recognition. Skilled in vendor negotiation and fostering creative team collaboration to deliver impactful visual solutions that align with business goals and exceed stakeholder expectations.

Overview

34
34
years of professional experience

Work History

Art Director

PBI Media, LLC
04.2000 - 05.2003

Creative Director

Benelli USA Corp
05.2003 - 03.2026
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Directed and supervised team of designers to create award-winning visual media campaigns.
  • Monitored my specific budgets to manage expenses and control costs.
  • Developed artistic visual products while working within defined technical constraints.
  • Coordinated with vendors and suppliers to source materials and equipment needed for production.
  • Implemented internationally developed style guides to promote consistent branding across projects for 5 brands.
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
  • Oversaw implementation of editing, color correction and other post-production processes.
  • Carefully prepared design layouts into pre-press files for offset, web and digital printing.
  • Directed lifestyle and product photo shoots for print and digital media, reviewing each element against client (brand) standards and expectations.
  • Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
  • Fostered highly communicative, collaborative team culture on visual product projects.
  • Worked with internal/external creative teams to develop concept designs for campaigns that resonated with target audiences.
  • Utilized industry-standard software to design layouts and create storyboards for visual presentations.
  • Provided scope and coached copywriters to develop compelling content.
  • Collaborate and execute innovative advertising campaigns that successfully generated increased brand awareness and recognition.

Art Director

PBI Media, LLC
04.2000 - 05.2003
  • Led marketing design team for a B2B publishing and trade show organization
  • Conceptualized and executed integrated marketing campaigns across publications and events
  • Served as liaison between creative, editorial, marketing, production and internal print shop teams

Art Director

The CATO Institute
06.1997 - 04.2000
  • Directed the visual identity and design of all internal & external communications
  • Produced event graphics, published papers, newsletters, book covers nd marketing materials
  • Managed design staff and ensured brand consistency across all channels

Design Chief, The American Hunter Magazine

National Rifle Association
08.1992 - 06.1997

• Led all aspects of layout, design and production for the monthly national publication

• Collaborated with editorial, advertising and photography teams to deliver cohesive magazine issues

• Managed design assistants and photographers

• Oversaw production workflows, file transmission and print planning with external printers

• Ensured consistent quality and on-time delivery for each publication cycle

Education

Bachelor of Science - Communications - Graphic Arts Concentration

Hood College
Frederick, MD
05-1991

Skills

  • Online advertising support
  • Vendor negotiation
  • Media industry expertise
  • Strategic communications
  • Project management expertise
  • Advertising campaigns
  • Cross-functional collaboration
  • Print production
  • Budget adherence
  • Art direction

Languages

German
Limited Working

Timeline

Creative Director

Benelli USA Corp
05.2003 - 03.2026

Art Director

PBI Media, LLC
04.2000 - 05.2003

Art Director

PBI Media, LLC
04.2000 - 05.2003

Art Director

The CATO Institute
06.1997 - 04.2000

Design Chief, The American Hunter Magazine

National Rifle Association
08.1992 - 06.1997

Bachelor of Science - Communications - Graphic Arts Concentration

Hood College
Marian Council