Mariana Gallegos
Raleigh
Summary
Dedicated and results-focused Project Management Specialist with experience in the full product launch lifecycle, from strategic planning to post-launch optimization. Flexible, detail-oriented and adaptive team player who specializes in bringing teams together and increasing efficiencies.
Overview
27
27
years of professional experience
Work History
Project Manager
North Carolina State University
Raleigh
03.2019 - Current
- Led the successful integration of two existing Marketing Communication teams, which eliminated silos, shared resources, and standardized workflows, resulting in a more organized, collaborative 'ONE team,' with better resource utilization.
- Designed and implemented new processes and restructured ClickUp across the consolidated team, creating standardized project organization, custom dashboards, and new views to improve workload management, increase visibility, and drive continuous improvement.
- Coached and transformed the team dynamic by fostering psychological safety, high-performing collaboration and increased transparency across stakeholders; provided continuous coaching on Agile methodologies, project management best practices, and conflict mediation to maintain a healthy and productive work environment.
- Drove measurable operational efficiency by streamlining processes and team organization, removing roadblocks, improving timelines, leading to significantly tighter project turnaround times and an expanded capacity to take on new clients and an increased workload.
- (DELTA & NCSCaLE) - Digital Education and Learning Technology Applications and NC State Continuing and Lifelong Education
Marketing Consultant
Terraine, Inc.
01.2011 - 12.2012
- Managed the successful launch and ultimate sale of a new software product (ezCoC), including the development and execution of its marketing strategy focused on inbound marketing and social media channels.
- Acted as the primary liaison between internal development/marketing teams and external resources to ensure cohesive, on-time product launch.
Marketing Consultant
Trivillage
01.2011 - 07.2011
- Updated the overall marketing strategy and developed a direct-to-consumer marketing plan utilizing social media platforms (Facebook and Twitter).
- Launched targeted campaigns, affiliate strategies, and contests that directly resulted in the company's largest monthly sales volume.
Online Merchandiser
Scripps Networks
04.2007 - 07.2009
- Designed the HGTV online storefront and collaborated with programmers and designers to develop a browsable product carousel for viewers.
- Partnered with editorial teams (HGTV and DIY) to identify products for online newsletter placement, sell product space, and track performance metrics.
- Developed and tracked product effectiveness using Omniture for analysis of click-through rates and page views.
- Managed B2B relationships, including the maintenance of product data feeds with advertisers and vendors.
- (HGTV, DIY, Food Network)
Account Manager
Fire Sign, Inc.
04.2001 - 09.2004
- Met with Food Network chefs at various trade shows on behalf of B2B clients to generate private label sales.
- Designed the front-end user interface and overall navigational structure of client websites, presenting flow charts and design comps for client approval.
- Sourced, interviewed, and selected project team members.
Web Consultant
Auxis
Miami
07.1998 - 04.2001
- Conducted comprehensive market research (target market demographics, competitor analysis, technological and industry trends) to define service and product offerings across multiple industries.
- Led team members and client representatives through development lifecycles for front-end navigation and user functionality.
- Developed and demonstrated prototype demos at industry tradeshows to venture capitalists and prospective users, securing multi-million dollar first-round funding.
- Responsible for requirements definition through user acceptance testing, including designing and implementing user guides.
Education
Bachelor of Business Administration (BBA) - Marketing
Arizona State University
Phoenix, AZ, United States05.1998
Skills
- Certified Scrum Master
- ICAgile Agile Coaching
- ICAgile Agility in Marketing
- ICAgile Leading with Agility
- Prosci Certified Change Manager
- Click Up Verified User
- English, Native, Spanish, Fluent
Timeline
Project Manager
North Carolina State University
03.2019 - Current
Marketing Consultant
Terraine, Inc.
01.2011 - 12.2012
Marketing Consultant
Trivillage
01.2011 - 07.2011
Online Merchandiser
Scripps Networks
04.2007 - 07.2009
Account Manager
Fire Sign, Inc.
04.2001 - 09.2004
Web Consultant
Auxis
07.1998 - 04.2001
Bachelor of Business Administration (BBA) - Marketing
Arizona State University