MARIANA VILLARREAL
Austin,Texas
Summary
Results-oriented business growth consultant and columnist with extensive experience in strategic planning and project implementation at Growth Institute. Proven entrepreneurial success at Sacional, where I spearheaded initiatives resulting in a 20% annual sales increase through expertise in online sales, digital strategy, and continuous innovation. Passionate about empowering organizations to achieve sustainable growth through innovative strategies.
Overview
20
20
years of professional experience
Work History
Executive Trainee
Cemex Mexico
- Chosen from a pool of 1,000 candidates as an executive trainee for comprehensive operations training.
Business Growth Consultant / Ghostwriter
Growth Institute
Austin, Texas
08.2021 - Current
- Monitored operations and reviewed records and metrics to understand clients' performance.
- Collaborated with clients to develop action plans to address specific challenges and objectives.
- Lead strategic and execution planning, and specific goals to measure progress and evaluate end results.
- Columnist for an online business magazine.
E-Commerce Specialist
Independent Consulting
Mexico City
01.2018 - 06.2021
- Led cross-functional teams in the development and launch of new e-commerce projects.
- Brand DNA, company culture & structure, launching
- Business model, operations, and scaling up
- Main proyects: Donadora.org, Coca-colaentuhogar.com, Dilmun.mx
Entrepreneur in Residence
Infracommerce Latam
Mexico City
01.2018 - 01.2021
- Handled all aspects of business, including accounting, purchasing and web design.
- Reviewed completed work to verify consistency, quality, and conformance with clients B2B and within the company.
Digital Marketing Strategist
Kikoya.mx
Mexico City
01.2017 - 01.2018
- Launch initial digital marketing strategy
- Business development - partnership with Segundamano.com
Founder, CEO
Sacional.com
01.2011 - 01.2017
- Company Overview: E-commerce marketplace for design goods
- Sales average growth around 20% monthly
- Massive exposure and growth of 250 designer brands
- More that 6,000 products available for express shipping anywhere in Mexico
Marketing and Public Relations Consultant
Zimat Consulting
01.2009 - 01.2011
- Company Overview: Top communication and public relations firm in Mexico
- Advised senior management on best practices in business strategy development and communication for Unilever, Tequila Herradura, Tren Suburbano, Ecobici
- Strategic event planning, executive presentation materials and visual presentations.
- Planned and executed product launches by creating compelling storylines around them.
Chief Commercial Development
Cemex USA
01.2005 - 01.2008
- Growth 25% / year in sales - $360m usd in U.S. Central
- Directed setup of centralized service hub managing operations of 12-15 representatives.
Education
Bachelor of Arts - Marketing
TEC DE MONTERREY
Public Speaking, Positive Psychology, Creative Writing
STANFORD UNIVERSITY
Business Management Undergrad -
ECOLE DE COMMERCE ROUEN
Writing & Storytelling, User Experience & Interface, Venture Deals
CONTINUING STUDIES
Skills
- Strategic growth management
- Business planning
- Project management & implementation
- Strategic planning
- Continuous improvement
- Research and development
- Management coaching
Hobbies and Interests
- Book club
- Podcasts
- Fitness
- Travel
- Culture
- Coolture
- Sci fi
- Music
- Tech and hacks
- Conspiracy theories
- Future predictions
Volunteer Experience
- FOUNDERS INSTITUTE MEXICO, Mentor, 01/01/19, Present, Mentoring program for entrepreneurs.
- LUCILE PACKARD CHILDREN'S HOSPITAL AT STANFORD UNIVERSITY, Coordinator and Volunteer, 01/01/08, 12/31/09, Coordinator and volunteer at the inpatient school program.
Affiliations
- Bookclub since 2016
- Enthusiastic writer
- Sports: wakeboarding, skiing, running, pilates
- Journaling at 5:00 am
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
French
Limited
Portuguese
Limited
References
References available upon request.
Timeline
Business Growth Consultant / Ghostwriter
Growth Institute
08.2021 - Current
Entrepreneur in Residence
Infracommerce Latam
01.2018 - 01.2021
E-Commerce Specialist
Independent Consulting
01.2018 - 06.2021
Digital Marketing Strategist
Kikoya.mx
01.2017 - 01.2018
Founder, CEO
Sacional.com
01.2011 - 01.2017
Marketing and Public Relations Consultant
Zimat Consulting
01.2009 - 01.2011
Chief Commercial Development
Cemex USA
01.2005 - 01.2008
Executive Trainee
Cemex Mexico
Bachelor of Arts - Marketing
TEC DE MONTERREY
Public Speaking, Positive Psychology, Creative Writing
STANFORD UNIVERSITY
Business Management Undergrad -
ECOLE DE COMMERCE ROUEN
Writing & Storytelling, User Experience & Interface, Venture Deals
CONTINUING STUDIES
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