Genevieve Villaflor
Hampton Bays,NY
Summary
Experienced film industry professional with a strong creative background and proven track record in community building, film programming, and organizational leadership. Skilled in public relations, media strategy, partnership development, and management. Demonstrated ability to lead successful marketing and public relations campaigns, as well as oversee operational logistics for prestigious film festivals and organizations.
Overview
33
33
years of professional experience
Work History
Executive Director
Sag Harbor Cinema
01.2021 - Current
- Leads the Film Center all three theatres and event spaces which provide opportunities for educational and community outreach programs and rental revenue
- Exercises appropriate cost control to meet budget restrictions and maximize profitability.
- Aligns department vision, goals, and objectives with company strategy to achieve consistently high results.
- Fosters work culture of collaboration and inclusion to increase morale and reduce turnover
- Ensures that the facilities maximize income-generating potential
- Forges partnerships with similar institutions nationally, internationally and regionally
- Collaborates with organizational leadership and board of directors to guide operational strategy
- Supervises a staff of 200
- Manages SHC operating budget, capital budget and financial reporting systems
- Stabilized the iconic movie theatre in Sag Harbor
- Raised over $5 million since 2021 through foundation grants, earned income and community donations
- Developed innovative sales and marketing strategies to facilitate business expansion
- Created the Projections program, a premiere community program, leading to the development and management of a grant of $200,000 from the Department of Education for a partnership with the Plain Sight Project to highlight the history of black residents in Sag Harbor
- Produced an award-winning short film to amplify the message of the grant
Program Manager, IFP/HBO New True Stories Funding Initiative
Independent Filmmaker Project (IFP, now Gotham)
01.2018 - 01.2022
- Created infrastructure and process for HBO/IFP partnership
- Managed $1 million project to discover and promote documentary films made by emerging national artists
- Led outreach efforts to filmmakers, theater owners and managers
- Identified four documentary projects which premiered at the Sundance Film Festival 2020
- Worked on production of IFP Forum, Labs and Gotham Awards
Director of PR and Promotion
Film Movement
01.2015 - 01.2017
- Oversaw public relations, promotion and release strategy for films for theatrical release and home entertainment
- Advised on films for acquisition
- Acted as primary talent liaison
- Oversaw all elements of Film Movement's 15th Anniversary Event
- Designed poster for Kore-eda Hirozaku’s AFTER THE STORM with award-winning poster designer Akiko Stehrenberger
Senior Programmer and Manager, Conflict & Resolution Program
Hamptons Film Festival
01.2012 - 01.2014
- Programmed premiere films and panels at yearly festival
- Developed films for the Films of Conflict and Resolution section of the film festival
- Attended Cannes and Sundance Film Festivals on behalf of the Hamptons Film Festival
- Led screening Committee and Conflict Resolution Advisory Board meetings
- Supervised numerous festival staff
Publicity Specialist
Sundance Channel
01.2007 - 01.2009
- Managed PR for original environmental series including print, radio and television segments
- Recruited nationally recognized issue experts and innovators for launch events, film festivals and museum exhibits
Associate Director, Development Program Associate, Public Relations Manager
Film at Lincoln Center (Film Society of Lincoln Center)
01.1992 - 01.2007
- Held concurrent management positions during 15 year tenure at venerated film exhibition organization
- Responsible for programming, public relations, event production, donor management and special projects
- Selected short films for the New York Film Festival
- Co-created the first website for Film at Lincoln Center
- Developed and oversaw Grand Marnier Film Fellowship for graduate students studying film, video and film criticism, awarding $15,000 in grants
- Served as program liaison with the Jacob Burns Film Center before it opened
- Programmed Film at Lincoln Center’s Independents Night, co-programmed with IFP
- Managed Press for FLC, including New York Film Festival and Chaplin Gala
- Oversaw all PR for Walter Reade Theatre at Lincoln Center after its opening
Education
B.A. - International Relations
University of Virginia
Charlottesville, VASkills
- Innovative Mindset
- Project Management Expertise
- Strategic Development
- Team Leadership
- Social Media Strategy
- Collaborative Network Building
- Stakeholder Engagement
- Strategic Growth Management
- Strategic Marketing
Boards
- Virginia Film Festival, 2023 to present
- Self Evident Podcast, Asian American Stories, 2019-2021
- New York Women’s Film Festival, 1997-1998
- Sundance Film Festival, 1995-1998
Selection Committees
- IFP, served on the screening committee for IFP Week and IFP Labs, 2020
- Nantucket Film Festival, Juror for short films, 2013
- New York State Council on the Arts (NYSCA), member of the Grant Selection Committee for Media and Film, 2007, 2008
- Asian American International Film Festival, member of the selection committee, 2001
- Sundance Film Festival, 1st Short Film Award, 1994
Timeline
Executive Director
Sag Harbor Cinema
01.2021 - Current
Program Manager, IFP/HBO New True Stories Funding Initiative
Independent Filmmaker Project (IFP, now Gotham)
01.2018 - 01.2022
Director of PR and Promotion
Film Movement
01.2015 - 01.2017
Senior Programmer and Manager, Conflict & Resolution Program
Hamptons Film Festival
01.2012 - 01.2014
Publicity Specialist
Sundance Channel
01.2007 - 01.2009
Associate Director, Development Program Associate, Public Relations Manager
Film at Lincoln Center (Film Society of Lincoln Center)
01.1992 - 01.2007
B.A. - International Relations
University of Virginia
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