Jodi Tourkow

Oversee written content and vehicle testing strategy, operations and content execution, ensuring alignment with company goals and industry standards.

• Lead a 17-person cross-functional team, fostering a collaborative work environment while promoting growth and professional development
• Responsible for building and managing all content goals and ensuring alignment with site revenue and traffic.
• Foster and manage partnerships with cross-departmental stakeholders to expand resources and strengthen relations.
• Direct budget planning and resource allocation to maximize operational efficiency across team.
• Oversee product planning and coordinated editorial team efforts to ensure alignment with organizational goals.
• Work with AI tools to continue to build efficiencies around data and research initiatives.
• Responsible for increasing production by over 500% to more than 2000 articles annually, including vehicle reviews, news and event-based content that drive 22M unique visits monthly.
• Established deadlines, processes and workflow development to improve efficiency by 45% for operations, deliverables and retention.

Managed all content creation and fostered client relationships for for B2B and consumer brands including IBM, Oracle's Growwire.com, AbacusNext.com, UPS, Oreo and Burt's Bees, helping to drive over $5M in annual revenue.

• Developed and implemented content strategies that enhanced client engagement.
• Analyzed market trends and established content strategies to drive brand growth and customer loyalty.
• Managed sourcing of creators and influencers while overseeing deadlines and deliverables to enhance brand visibility.
• Oversaw daily operations of strategic partnerships.
• Designed and implemented structured processes and workflows to enhance client team management operations.
• Oversaw campaign management and production budget allocations.

Led custom content creation for branded content. Oversaw management of client relationships and branded programs, including deliverables and deadlines on all branded content and integrated marketing campaigns.

• Managed and mentored a 26-person content production, creative and client services team.
• Responsible for day-to-day management of more than $30 million in branded content and media programs, including deliverables and deadlines on all branded content, media and integrated marketing campaigns.
• Led execution of quality content creation for branded programs for partners, such as Amazon, Healthy Choice, Laura Mercier, LVMH, Macy's, Sephora and Dole.
• Created processes, workflow development and training for content execution, client deliverables and client retention.
• Managed campaign, client services and production budgets and P&L.
• Executed strategic planning and processes of forecasted, budgeted and actual plans on a monthly, quarterly and annual basis to support Clique Studio’s objectives.

Oversaw editorial strategies for studioD, a content marketing studio that provided content creation, marketing and distribution services to brands.

• Provided direct management, mentorship and leadership to a 24-person creative, influencer and client services team.
• Responsible for budget planning and administration, content revenue goals, internal and client-facing processes and partner relationships.
• Owned execution of content creation and content marketing strategies for more than 50 brands, which generated over $12 million in 2015; clients included Kroger, JetBlue, Office Depot, Samsung, USA TODAY, Marriott and L’Oreal Paris USA.
• Managed quality content creation across text, visual and short-form and long-form video on multiple devices and platforms.
• Oversaw studioD platform operations, including tracking and revenue goals, which increased 170% YOY.
• Built successful best practices and workflows around scalable content creation and client-facing processes.
• Managed client services and partner relationships, which helped sustain a 70% renewal rate.
• Oversaw Influencers network and implementation for social engagement initiatives.
• Provided leadership and active engagement with other teams involved on partner projects, such as product, SEO and business development, to execute business goals.

• Defined, launched and executed content and editorial strategy for LIVESTRONG.com and typeF.com. Provided direct management, editorial direction and priorities for a five-person content team. Oversaw content creation, editorial strategy, programming and production strategy for more than 100k content assets on seven Demand Media properties, including GolfLink.com and Trails.com. Successfully launched and managed the content creation, strategy, programming and homepage coverage for LIVESTRONG.com and typeF.com.
• Responsible for execution of typeF’s content and social media strategy, voice, editorial guidelines and formats for text and video.
• Led creative on typeF.com’s original video and photo shoots.
• Evolved editorial direction, homepage programming strategy and expansion of eHow.com, which generated over 120 million unique visits monthly, into vertical channels and formats for text and video.
• Managed titling strategy for Demand Media Studios Platform.
• Launched LIVESTRONG.COM’s Advisory Boards and Expert Program in 2008 and newsletter strategy on LIVESTRONG.COM, which had close to 2 million subscribers.
• Served as a media spokesperson for typeF.com and eHow.com.

• Managed site’s voice and content guidelines. Supervised site packaging and presentation of website content. Also served as podcast host for a gardening show, as well as site’s media spokesperson.
• Managed site voice and evolved titling guidelines and formats for text and video.
• Managed packaging and presentation of content on the website.
• Launched 30-plus member Expert Program.
• Managed content quality, voice and style quality of potential site acquisitions.
• Served as podcast host for gardening show and as a media spokesperson for the site.

Oversaw content strategy and programming for over 100 city-specific microsites.

• Managed editing personnel, implementing newsletter strategies. Conceptualized, edited and uploaded content.
• Oversaw the growth and development of content strategy and programming of 142 markets.
• Managed a small team of editors, freelancers and interns.

Oversaw editorial strategy and operations, including conceptualizing and managing content strategy, for monthly lifestyle publication.

• Managed a team of writers and editors, fostering collaboration and creativity.
• Managed content creation, design direction and workflow coordination, acting as creative lead for cover photo shoots.
• Developed editorial guidelines to maintain consistent voice and style across publications.
• Coordinated with sales to align content strategies with audience engagement goals.
• Co-hosted weekly on-air lifestyle radio segment.
• Won 13 Press Club of New Orleans awards in the first year of publication.