Marianne Whitby
Salt Lake City,UT
Summary
Professional with over 15 years’ experience focused on marketing management, customer care, and cross-functional teamwork.
Overview
23
23
years of professional experience
Work History
Consulting Services
Moose Crossing
05.2015 - Current
- Company Overview: Independent contract and consulting
- Provide a critical eye, creative mind, and helping hand to project-based work in diverse categories including ophthalmic devices, publications, and exclusive events
- Independent contract and consulting
Marketing Manager, Retina & Glaucoma Diagnostics
Topcon Healthcare
03.2023 - 10.2024
- Company Overview: Provides products and services for eye care professionals and is a leading provider of digital healthcare solutions
- Downstream management of ophthalmic imaging and diagnostic devices for retina and glaucoma
- Developed brochures, sales aids, competitive analysis, presentations
- Key role in product sustaining and launch teams
- Provides products and services for eye care professionals and is a leading provider of digital healthcare solutions
Manager, Custom Framing Department
Michaels Custom Framing
10.2020 - 03.2023
- Company Overview: North America's largest provider of merchandise for artists, students, makers, and DIY home decorators
- Identified and satisfied customers’ expectations, style, and budget through communication, creativity, and quality workmanship
- Trained and developed team of full and part-time framers
- Generated sales of framing services and retail products
- Assembled frames, mounted art
- North America's largest provider of merchandise for artists, students, makers, and DIY home decorators
Brand Manager
CAO Group
01.2019 - 03.2020
- Company Overview: Manufactures dental lasers and related dental materials
- Led marketing activities for dental lasers and oral health care products
- Launched joint marketing programs with partner/distributor marketing team
- Planned and executed product launch and support for novel products and disruptive technologies
- Manufactures dental lasers and related dental materials
Product Manager
CAO Group
01.2018 - 03.2019
- Company Overview: Manufactures dental lasers and related dental materials
- Conducted and analyzed market research and evaluations for proprietary products developed in-house and by third parties
- Designed user interface for first-in-class dental hygiene laser
- Supported contract manufactured brands
- Manufactures dental lasers and related dental materials
Retail Sales Associate
The Container Store
05.2016 - 12.2017
- Company Overview: Specialty retailer of storage and organization products, custom closets, and in-home services
- Designed customized Elfa closet and storage solutions for clients
- Employed “Man in the Desert” sales technique to increase units per transaction
- Specialty retailer of storage and organization products, custom closets, and in-home services
Senior Product Manager
Merit Medical
10.2014 - 06.2015
- Company Overview: Designs, manufactures, and sells single-use medical products for diagnostic, interventional, and therapeutic procedures
- Developed strategic plan, product requirements, feature specifications, forecast and global launch for new portfolio of soft tissue biopsy devices
- Engaged Key Opinion Leaders and advisors throughout new product development and commercialization
- Designs, manufactures, and sells single-use medical products for diagnostic, interventional, and therapeutic procedures
Marketing and Product Manager, Retina Lasers
Lumenis, Inc.
12.2011 - 08.2014
- Company Overview: Develops life-changing, minimally invasive solutions for the aesthetic and ophthalmic markets
- Represented the interests of global markets in definition of new product features and in sustaining current products
- Curated data, provided documentation for regulatory submissions
- Designed and produced educational, promotional, website, training materials, and sales tools
- Develops life-changing, minimally invasive solutions for the aesthetic and ophthalmic markets
Senior Market Development Manager, Optical Coherence Tomography
Carl Zeiss Meditec
01.2006 - 12.2011
- Company Overview: Offers a full range of products for eye examinations and diseases, including implants, consumables, and diagnostic equipment
- Managed marketing and promotion for Cirrus HD-OCT, an ophthalmic imaging technology, driving the $120 million business in the U.S
- Retained product’s lead market position with greater than 50% market share despite the entrance of 5 new competitors
- Facilitated the sales process, helping drive global sales to more than $105 million in the first two years
- Developed product demo video for new customers and created patient education materials
- Offers a full range of products for eye examinations and diseases, including implants, consumables, and diagnostic equipment
Senior Product Manager, Stratus OCT
Carl Zeiss Meditec
06.2003 - 01.2006
- Company Overview: Offers a full range of products for eye examinations and diseases, including implants, consumables, and diagnostic equipment
- Responsible for marketing of first-in-class ophthalmic imaging device, driving sales 10-fold in 4 years
- Offers a full range of products for eye examinations and diseases, including implants, consumables, and diagnostic equipment
Senior Product Manager, Advanced Technologies
Carl Zeiss Meditec
03.2002 - 06.2003
- Company Overview: Offers a full range of products for eye examinations and diseases, including implants, consumables, and diagnostic equipment
- Evaluated market opportunity for a new ophthalmic diagnostic technology
- Collaborated with OEM company during final product design and development stages
- Offers a full range of products for eye examinations and diseases, including implants, consumables, and diagnostic equipment
Education
MBA - Marketing Management And Research
University of California, Irvine
Irvine, CASkills
- Communication
- Collaborative Teamwork
- Customer service
- Training
- Presentations
- Sales support
Timeline
Marketing Manager, Retina & Glaucoma Diagnostics
Topcon Healthcare
03.2023 - 10.2024
Manager, Custom Framing Department
Michaels Custom Framing
10.2020 - 03.2023
Brand Manager
CAO Group
01.2019 - 03.2020
Product Manager
CAO Group
01.2018 - 03.2019
Retail Sales Associate
The Container Store
05.2016 - 12.2017
Consulting Services
Moose Crossing
05.2015 - Current
Senior Product Manager
Merit Medical
10.2014 - 06.2015
Marketing and Product Manager, Retina Lasers
Lumenis, Inc.
12.2011 - 08.2014
Senior Market Development Manager, Optical Coherence Tomography
Carl Zeiss Meditec
01.2006 - 12.2011
Senior Product Manager, Stratus OCT
Carl Zeiss Meditec
06.2003 - 01.2006
Senior Product Manager, Advanced Technologies
Carl Zeiss Meditec
03.2002 - 06.2003
MBA - Marketing Management And Research
University of California, Irvine
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