Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Maribel Rosas

Rodeo,CA

Summary

Highly qualified communications professional with a superb track record of managing complex projects in various environments. Committed to reaching objectives through storytelling, strategy, innovation, empathy, and creativity. Positive and enthusiastic communicator and leader.

Overview

12
12
years of professional experience

Work History

Employee Communications Specialist

Workday
Pleasanton , CA
01.2025 - Current
  • Provide strategic communication consulting to the SVP of Total Rewards.
  • Work alongside the People & Purpose team to convey essential information regarding company culture-focused initiatives (i.e., compensation, benefits, recognition programs, and DEI).
  • Create and distribute content for employee newsletters, emails, intranet sites, video stories, and other communication channels.
  • Develop and implement internal communications plans to ensure consistent messaging across the organization.
  • Establish and maintain a network of SMEs and partners to support content generation, and enable quick and effective problem-solving.

Internal Communications Partner

Meta
Fremont, CA
01.2022 - 06.2023
  • Developed and implemented a proactive and impactful strategic communications plan for the Vice President of Infrastructure, effectively advancing the organization's mission and overarching goals.
  • Strategically advised senior leadership, enabling informed decision-making, and aligning communications initiatives with overarching business objectives.
  • Crafted and conveyed executive and employee communications, simplifying intricate information into impactful messages for senior leaders.
  • Developed engaging internal employee communications including change management, video scripts, talking points, and internal site content.
  • Orchestrated virtual corporate events, including All Hands meetings, interactive Managers' Calls, and engaging Q&A sessions, fostering effective communication and alignment across the organization.

Vice President, Communications/Marketing Content

Bank of the West
San Francisco, CA
06.2015 - 12.2021
  • Collaborated with business stakeholders, SMEs, and thought leaders to create content emphasizing purpose-driven projects.
  • Developed content for intranet site, video scripts, emails, presentations, various communication tools.
  • Delivered information on company developments and employee successes through written materials and presentations.
  • Developed compelling content that aligned with brand marketing strategies across blog and social media channels.
  • Led development and implementation of a weekly bulletin as core communications channel for team members.
  • Provided program management support for various business group initiatives and projects, emphasizing the creation of well-crafted written documentation to effectively support business goals and strategies.
  • Conducted regular listening sessions to understand and integrate audience communication insights into planning.

Communications Consultant

Craig Communications
Pinole, CA
01.2013 - 05.2015
  • Enhanced the public image of Pacific Gas and Electric Company (PG&E) through strategic project spotlighting.
  • Developed essential documents such as project communication plans, community profiles, and public participation plans.
  • Established solid relationships with different Northern California state and local government agencies to aid in environmental remediation efforts for PG&E.
  • Analyzed project aspects, objectives, community dynamics, governance structures, and relevant political factors for targeted outreach programs.

Education

Bachelor of Arts - Journalism

San Francisco State University
San Francisco, CA
05.2008

Skills

  • Internal / Executive / Employee Communications
  • Stakeholder Management
  • Storytelling
  • Content Creation
  • Project Management
  • Brand Management
  • Microsoft Office Suite
  • Sharepoint
  • Canva
  • Asana
  • Proofreading / Editing
  • Conflict Resolution
  • Risk Management
  • Change Management
  • Event & Logistics
  • Intranet Management
  • Writing

Languages

Spanish
Native/ Bilingual

Timeline

Employee Communications Specialist

Workday
01.2025 - Current

Internal Communications Partner

Meta
01.2022 - 06.2023

Vice President, Communications/Marketing Content

Bank of the West
06.2015 - 12.2021

Communications Consultant

Craig Communications
01.2013 - 05.2015

Bachelor of Arts - Journalism

San Francisco State University

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Maribel Rosas