MARIE A. WILLIAMS
Wilsonville
Summary
Dynamic leader in product and merchandising with a track record of revenue growth in footwear and apparel sectors. Notable accomplishments include $520 million in women's revenue and successful product launches that strengthened market presence. Skilled in strategic planning and utilizing consumer insights for effective business strategies.
Overview
13
13
years of professional experience
Work History
Principal Consultant
WILLIAMS CONSULTING GROUP, LLC
Portland Metropolitan Area
01.2021 - Current
- Develop strategic growth initiatives that strengthen brand positioning and market competitiveness.
- Advised consumer brands in footwear, apparel, and accessories on merchandising strategy and product planning to drive business growth and operational excellence.
- Delivered market research and consumer insights that shaped product, pricing, and marketing strategies.
- Conducted product and business audits to uncover growth opportunities and enhance consumer experiences.
- Improve inventory forecasting, purchasing processes, and supplier negotiations to increase profitability and efficiency.
Senior Product Merchandising Director
NIKE, INC. / JORDAN BRAND
Beaverton
01.2019 - 01.2020
- Led global Women’s and Kids merchandising strategy, overseeing team of six professionals to enhance brand positioning.
- Generated $74M in first-year revenue through the Satin Air Jordan 1 launch and VOGUE collaboration featuring Anna Wintour.
- Established growth strategies contributing to $520M Women’s revenue (28% CAGR) and $1.5B Kids revenue (11% CAGR).
- Streamlined assortment and product lifecycle management, increasing responsiveness to consumer demand and aligning product offerings with market trends.
Global Product Merchandising Director
NIKE, INC. / JORDAN BRAND
Beaverton
01.2016 - 01.2019
- Expanded a $1B Kids business and scaled a $241M Women’s startup venture through product innovation and category growth.
- Increased profitability by 22% in Kids and 7% in Women’s through consumer-driven merchandising strategies.
- Directed global merchandising strategies to enhance market presence in Women’s and Kids categories.
- Collaborated with regional teams to drive successful global product launches and marketplace initiatives, maximizing brand visibility.
Senior Product Marketing Manager
NIKE, INC. / JORDAN BRAND
Beaverton
01.2013 - 01.2016
- Contributed to nearly $1B in annual sales by FY16 through strategic product positioning and business planning.
- Delivered 25% top-line growth through development of the Girls business strategy and Jordan Heiress Collection.
- Increased market penetration by 40% with successful product launches and targeted brand-building initiatives.
- Led product marketing and go-to-market execution for Jordan Brand categories, utilizing consumer insights to drive strategy.
Education
Business Administration Studies -
Portland Community College
Portland, ORSkills
- Growth strategies
- Market strategy
- Competitive analysis
- Brand positioning
- Pricing strategy
- Product marketing
- New product introduction
- Product development
- Product roadmapping
- Project management
- Cross functional leadership
- Strategic thinking
- Problem solving
- Microsoft office
- Clear communication
- Merchandising strategy
Select Career Achievements
- Generated $74M first-year revenue from Jordan Women’s flagship product launches.
- Drove growth of a $1.5B Kids business and $520M Women’s business through global product strategy.
- Increased category profitability by up to 22% through consumer-led merchandising initiatives.
- Delivered nearly $1B in annual sales through strategic product marketing and brand positioning.
- Led cross-functional teams across merchandising, marketing, product creation, sales, and marketplace functions.
Timeline
Principal Consultant
WILLIAMS CONSULTING GROUP, LLC
01.2021 - Current
Senior Product Merchandising Director
NIKE, INC. / JORDAN BRAND
01.2019 - 01.2020
Global Product Merchandising Director
NIKE, INC. / JORDAN BRAND
01.2016 - 01.2019
Senior Product Marketing Manager
NIKE, INC. / JORDAN BRAND
01.2013 - 01.2016
Business Administration Studies -
Portland Community College