MARIE A WILLIAMS
Wilsonville,OR
Summary
Accomplished product marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
14
14
years of professional experience
Work History
Head of Product & Merchandising
ROSE & WILLIAM CONSULTING
Lake Oswego, OR.
01.2021 - Current
- Crafted the strategic vision for small businesses and startup brands to create compelling product across Footwear, Apparel & Accessories
- Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.
- Oversaw buying process by forecasting inventory demands and negotiating with suppliers. Planned and facilitated meetings to share marketing plans and explain future business goals.
Global Product Marketing Director
Nike, Inc | JORDAN Brand
01.2016 - 01.2020
- Directed strategic business plan from concept to retail for new products supporting $1B Kids’ business and a $241M Women’s startup business.
- Ignited Jordan Women’s footwear business in Spring 2018 by bringing an entrepreneur mindset in launching Satin Air Jordan 1 collection and VOGUE collaboration, posting $74M the first year.
- Developed global product strategy, 3-year line plan, innovation roadmap, and merchandising plan collaboratively with cross-functional partners to $520M; 28% CAGR Women's and $1.5B; 11% CAGR Kids by FY23.
- Cultivated and developed diverse talent, leading a high-performing team of 6 direct reports encompassing professional development and goal setting.
Senior Product Marketing Manager
Nike, Inc | JORDAN Brand
01.2013 - 01.2016
- Orchestrated sales growth from $593M in FY13 to approximately $1B; 40% penetration in FY16 through strategic planning and creating consumer right product
- Directed all stages of product creation process from uncovering authentic consumer insights to presenting finalized concepts
- Developed strategic, long-term product agenda. Arranged compelling product messaging and positioning to enhance sales and drive product engagement.
- Maintained culture of respect, inclusion, and accountability, encouraging diversity of thought while leading team of 2 associate managers.
Global Product Marketing Manager
Nike, Inc
01.2010 - 01.2013
- Led Running Sportswear category with strong focus on European consumer. Supervised 60 models, and 125 SKUs per season.
- Crafted balanced, seasonally relevant, product line, posting +12% comp growth and 58% gross pricing margin for FY11
North America Product Marketing Manager
Nike, Inc
01.2009 - 01.2010
- Managed largest strategic account partner, Footlocker Inc., and built exclusive special make-up models for kids, overseeing $90M in annual revenue, and 300 SKUs per season
- Transformed consumer feedback and fashion trends into successful product assortments creating separation in the marketplace.
- Collaborated with cross functional partners to develop and launch targeted strategies, initiatives, and premium product resulting in $90M in revenue.
Education
Bachelor of Arts (BA) - Business Administration
Portland Community College
Skills
- Cross-functional Team Leadership
- Product Launch
- Brand building
- Research and trend analysis
- Business development
- Brand-building strategies
- Retail Marketing
Timeline
Head of Product & Merchandising
ROSE & WILLIAM CONSULTING
01.2021 - Current
Global Product Marketing Director
Nike, Inc | JORDAN Brand
01.2016 - 01.2020
Senior Product Marketing Manager
Nike, Inc | JORDAN Brand
01.2013 - 01.2016
Global Product Marketing Manager
Nike, Inc
01.2010 - 01.2013
North America Product Marketing Manager
Nike, Inc
01.2009 - 01.2010
Bachelor of Arts (BA) - Business Administration
Portland Community College
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