Mariela Alejandre
Fresno,CA
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes. Enthusiastic Marketing Manager adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Neri Insurance Agency
2016.04 - Current
- Used data analytics to track lead generation campaigns and improve quality.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Streamlined processes within the marketing department for more efficient project management and resource allocation.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
Insurance Agent
Neri Insurance Agency
2016.04 - Current
- Established a solid reputation within the community as a knowledgeable and reliable resource for all things insurancerelated.
- Cross-sold insurance products to existing clients to reach sales targets.
- Maintained accurate records of all transactions, ensuring compliance with company policies and regulatory requirements.
- Negotiated with insurance underwriters to obtain better coverage and improved rates for clients.
- Created sources for continuous client referrals within community and with businesses using extensive networking skills.
- Responded to customer calls swiftly to resolve issues and answer questions.
Income Tax Preparer
Neri Insurance Agency
2016.04 - Current
- Streamlined internal processes by developing organizational systems for tracking client files and progress on projects.
- Researched complex tax issues utilizing online resources and professional tax software.
- Maximized client savings by identifying deductions and tax credits through thorough review of financial documents.
- Conducted thorough research on unfamiliar tax situations to ensure proper treatment within client returns.
Education
High School Diploma -
Sanger Adult School
Sanger, CA06.2010
Skills
- Product Lifecycle Management
- Customer Acquisition
- Promotional Events
- Strategic Planning
- Budget Administration
- Strategic Marketing
- Vendor Relations
- Brand Messaging
- Staff Monitoring
- Seasonal campaign development
- Strategic Planning and Alignment
- Creative and Innovative
Languages
English
Full Professional
Spanish
Professional Working
Timeline
Marketing Manager
Neri Insurance Agency
2016.04 - Current
Insurance Agent
Neri Insurance Agency
2016.04 - Current
Income Tax Preparer
Neri Insurance Agency
2016.04 - Current
High School Diploma -
Sanger Adult School
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