Marin Sweeney
Charlotte,NC
Summary
Results-driven marketing and communications professional with experience leading strategic campaigns, developing brand-aligned messaging, and coordinating cross-functional teams. Proven ability to manage complex projects, analyze performance data, and deliver measurable outcomes, including improved engagement and retention. Strong background in organization, stakeholder communication, and campaign execution.
Overview
1
1
year of professional experience
Work History
Marketing Intern
Parklife Communications
Charlotte, North Carolina
01.2025 - Current
- Facilitated development of strategic marketing proposals for public sector and nonprofit RFPs.
- Created tailored pitch decks, cover letters, and branded collateral to enhance outreach efforts.
- Maintained and updated digital assets and templates for internal project consistency.
- Collaborated on tracking startup ecosystem activity and outreach initiatives across NC, VA, and CO.
- Contributed to social media strategy, content creation, and analytics reporting for performance insights.
- Conducted competitive research to inform programming decisions and organize event outreach activities.
President of Recruitment
Alpha Delta Pi Sorority
Charlotte, North Carolina
11.2024 - 11.2025
- Oversaw 120 active sorority members and a team of 9 for effective outreach and engagement.
- Developed and executed chapter-wide recruitment strategies and workshops
- Managed recruitment operations for 50 prospective new members, ensuring alignment with organizational values.
- Analyzed recruitment outcomes and member feedback, achieving highest retention rates in several years.
- Acted as primary liaison to university Greek Life administration, recruitment counselors, and chapter leadership.
Education
BBA - Marketing
University of North Carolina At Charlotte
Charlotte, NC05-2026
Skills
- Campaign Development
- Marketing Strategy & Campaign Execution
- Market Research & Competitive Analysis
- Positioning & Messaging
- Microsoft Office & Google Workspace
Timeline
Marketing Intern
Parklife Communications
01.2025 - Current
President of Recruitment
Alpha Delta Pi Sorority
11.2024 - 11.2025
BBA - Marketing
University of North Carolina At Charlotte