Marina Love

· Pacing and Data Checks:

- Perform weekly updates and pacing checks in Tapclicks and Wrike.

· Campaign Management:

- Oversee execution of AIM digital advertising campaigns in DV360 and Google Ads.

- Alert for underperformance and confirm optimization opportunities.

· Client Onboarding:

- Meet with Account Managers and clients to confirm proposals and next steps.

- Send creative asset details and access documents.

- Assist with pre-campaign questions and access.

- Schedule monthly meetings with Account Executives, Account Managers, and clients.

· TapClicks Management:

- Create profiles and dashboards for new clients and key accounts.

- Build monthly reports and campaign summaries for AIM campaigns.

- Save reports in Teams folders for distribution and presentation.

- Assist team with data-related questions.

· Wrike Management:

- Ensure blueprints/workflows are correctly listed with proper parties.

- Submit AIM orders through Formstack and Wrike.

- Upload creatives in the SharePoint folder.

- Update fulfillment and Denver AM team on campaign status.

· Site Impact Tasks:

- Pull counts for potential clients for Account Executives.

- Upload suppression lists and order information for email campaigns.

- Map creatives with client links.

- Create task spreadsheets for AEs and AMs.

- Send and approve test emails for launch.

- Pull and send reports after email launches.

· Invoice Management:

- Review and approve invoices from Native Ad Works and Workflow.

- Confirm questionable invoices with the manager.

· To competently and professionally work directly with the sales team to increase and maximize the advertising revenue across the Salem digital online network websites

· Reporting to the General Manager of Sales and Operations for regular reporting advertising sales revenue, sales and inventory forecast and CPM analysis

· Supporting the marketing manager and marketing team with project organization.

· Performing administrative tasks to ensure the functionality of marketing activities.

· Conducting market research and analyzing marketing surveys.

· Employing online marketing analytics to gather information from web and social media pages.

· Updating databases, spreadsheets, and inventory lists.

· Preparing promotional presentations and organizing promotional events.

· Composing and posting online content for the company’s social media page and website.

· Building strong relationships with customers.