Marisa Moakley

• Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
• Developed marketing strategies based on corporate objectives and market trends to implement in PPC ad campaigns.
• Created and edited social media content to complement publications, videos and podcasts developed by in-house team.
• Wrote, edited, formatted and published sponsored blog posts and featured articles relevant to overall prosperity of company.
• Worked closely with partners/customers to determine marketing offerings and strategies for business needs.

• Worked closely with senior management to implement strategic communications plans and marketing initiatives.
• Managed social media platforms and utilized metrics to increase engagement and campaign performance by 15%.
• Oversaw the creatives (copy, branding, graphic design) and analysis for social media and paid campaigns.
• Monitored accuracy, execution and follow-up of social media posts and campaigns.
• Collaborated with web developers to create and expand the website to meet product development changes and updates.
• Oversaw 3-4 trade show events and company events/quarter.
• Tracked effectiveness of marketing efforts and projects against budget, quality standards and brand standards.
• Built out product, revenue, and partner dashboards forecasting quarterly growth strategies.
• Developed creative content for corporate websites to promote brand in market.

• Focused on growing social media presence through engaging content and using data and customer insights to guide process.
• Analyzed data using Buffer software, and monitored competitor product efficiencies to propose future sales and marketing opportunities.
• Created focused social media strategies resulting in 5% increase in website traffic from social media channels.
• Identified and communicated with influencers to drive posts about company's brand and products.

Majored in Social/Personality Psychology, Industrial Psychology, Behavioral Analysis

Completed coursework in strategy, campaign development, digital advertising and automation, digital advertising, site analytics/reporting, Google/facebook/linkedIn analytics, CRMs, SEO.