Marissa Cannon

Hired in 2022 by MKThink to revamp their branding assets, website, analytic graphic work and print production. This led to continuing this work across the two sister companies, Ocean Plant and RoundhouseOne.

• Established and oversaw all branding and assets for new sister company Ocean Plant
• Overseeing design standards and production of final designs
• Building and maintaining pages for website
• Creating new branding assets for sister company Roundhouse One including analytic graphic standards, logo, animations, and website pages

Designed and produced a variety of marketing materials ranging from brochures, sell sheets, trade show graphics, as well as campaign emails, SMS, website and social assets.

• Designed as part of Creative team producing marketing materials, while also being sole designer on Corporate team producing assets for clients which led to bringing in a record 3.3 million in sales in Q3
• Worked directly with Creative Director to ideate campaign ideas and marketing strategies
• Project Managed 2022 Corporate Trade Show, including designing all assets from Catalog, Booth walls, Emails, etc.

Deployed a design strategy for Cisco's license management software aiming to drive conversion rate of customer base. Process included:

• Interviewed clients, including Fortune 500 companies, to collect user feedback, identify pain points, and outline key areas for improvement
• Collaborated with senior leadership to synthesize customer data through journey maps, personas, and prototyping
• Formulated with product and design team to create new site structure and generate new visuals

Launched freelance design business, partnering with dozens of small businesses annually. Created brand materials, marketing materials, and website design and management including:

• Worked with City of Wyandotte to design official tourism billboards and marketing materials
• Re-branded multiple small business by revamping logos, emails and other customer interfacing materials
• Created 3 best selling t shirt designs and new logo for The Shirtery, a customizable clothing business