Marissa McKeon
CFO
Scotch Plains,NJ
Summary
Strategic Chief Financial Officer versed in all aspects of financial and operational disciplines. Thrives in high growth, entrepreneurial environment to drive financial and operational growth. Strengths in areas such as P&L and cash management, margin and trade working capital improvement strategies, development and implementation of financial processes, financial budgeting and forecasting, client negotiations and system development and implementations. Responsibilities and expertise expand beyond finance and include oversight in other operational disciplines such as HR, IT, facilities, and resource management. Experience in both the public and private sectors from a local and global perspective. Most notable successes have been anchored in the idea of approaching finance in a collaborative and consultative manner which have fostered successful process improvement strategies and trusted relationships among peers.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
Work History
CFO
Lippe Taylor Group LLC
New York, NY
04.2018 - Current
- Oversee deployment of strategic business plans to accomplish accounting, compliance and revenue targets through 50%+ year over year growth.
- Conduct detailed analysis of company financial information to drive internal and external financial reporting, stewardship of company assets and ownership of cash management.
- Partner with CEO in leading expansion to new territories and evaluation of M&A strategies.
- Improved cash flow by 50%, secured lower interest financing on 16M+ loan and built cash reserves to control costs and enhance benefits.
- Completed in-depth analyses of risks to control company profile, enhance systems and track legal concerns.
- Member of Executive Leadership team playing strategic role in evaluating and managing agency’s financial performance against key financial metrics and objectives
- Lead all aspects of capital management and banking relationships as it relates to adherence to financial covenants, interpreting loan agreements and financial modeling for optimization of loan repayment
- Continue to significantly improve financial performance of agency through implementation of more rigorous financial process and creation of various measurement tools to better understand and guide business
- Established financial process which includes:
- Implementation of month end closing process where revenue and expenses are properly reviewed and recorded in compliance with GAAP
- Rolling 12-month forecasting model for revenue, personnel, and operating costs where revenue and margin targets are established and measured against
- Development and implementation of resources management process to better understand billability and utilization of agency staff
- Creation of client profitability and over-service reporting to better manage client expectations against budgets
- Created defined partnership with account teams and finance to clearly define roles and responsibilities
- Provide monthly commentary reports on state of business, evaluating performance trends, risks, and opportunities to leadership team
- Financial and legal oversight of all current and newly signed contracts
- Involved in all aspects of negotiation of client contracts, which includes cost modeling, rate negotiations and liaising with procurement
- Manage various IT initiatives such as system upgrades and implement new technology to better serve agency at lower costs
SVP
MSLGroup
07.2014 - 04.2018
- Led all aspects of finance and operations of $50M+ office, including responsibility of accounts receivable, accounts payable, work in progress management and balance sheet management
- Re-organized finance team to establish dedicated staff to key practice and client revenue streams to improve financial management, forecasting and cash management
- Improved working capital by reducing days outstanding from 90 days to 30 days, by implementing processes to invoice quicker, collect timelier and partner with account teams to proactively identify issues
- Developed finance and operational strategies by contributing financial and accounting information, analysis, and recommendations to Leadership team through:
- Assignment of revenue and profit targets to practice leaders
- Development of financial tracking tools to regularly communicate and monitor progress against targets
- Established short-term forecasting process to better anticipate business opportunities and risks and quickly identify action plans when necessary
- Partner with business development team to develop new business tracking process and tool
- Implemented staffing related resource management and utilization reporting, tools, and process through the development of:
- Monthly utilization reporting of staff by level, assigning billing targets to each level to track and monitor against
- Monthly staffing resource management process to ensure teams are being staffed properly to projects and businesses, practice leads have office wide insights into availability of resources and can more effectively utilize resources across practices
- Partnership with Human Resources to ensure staffing issues are identified and remedied
- Oversight of contract review, negotiation, and procurement relationships
- Development of annual budgets and quarterly forecasts, monthly financial reporting, and variance analysis
- Developed comprehensive training program to educate staff on finance responsibilities, rules, and regulations
- Ensure compliance with all internal financial management controls as well as adherence to client specific stewardship requirements
- Continue to act as Global Client Finance Director role for two largest clients
- Member of implementation team for SAP
- Support global and regional initiatives by partnering with Global and Regional CFO’s.
Global Client Finance Director
MSLGroup
08.2013 - 07.2014
- Primary point person for client financial reporting and management
- Developed and analyzed reports in conjunction with conducting monthly and quarterly meetings with local finance teams to guarantee procurement and billing issues were quickly identified and rectified
- Implemented global financial reporting tools for marquee clients to ensure all financial metrics were being communicated and managed
- Established firm wide standard operating procedures in Client Finance in line with industry best practice
- Supported Global Client Engagement Directors by providing global analysis and communication to ensure financial metrics were being properly reported
- Utilized current reporting tools (Hyperion), developed global client profitability reporting process
- Developed global client financial training handbook which included guidelines and tools concerning the development of pricing, staffing, contract negotiation, billing, collections, and revenue recognition
- Analyzed Coordinated pricing decisions on significant global opportunities and engaged in client negotiations
- Maintained ongoing dialogue with client procurement officers to surface opportunities for consolidation and to stay current on procurement trends.
Global Controller
MSLGroup
04.2011 - 08.2013
- Financial Reporting
- Directed month end global consolidated close, budget, and forecast process, ensuring timeliness and accuracy of information
- Provided analytical reporting on all aspects of the income statement and key risk areas of the balance sheet to regional CFO’s identifying significant variances to expected targets
- Worked closely with Corporate Headquarter teams to provide explanation and commentary on various financial metrics and requirements
- Partnered with regional CFO’s to devise financial plans to mitigate business risk and optimize profit margins
- Established best practices globally in areas of financial reporting, trade working capital and overall balance sheet reporting
- Created tools and processes to help manage and improve cash flow globally
- Oversaw all intercompany transactions and billings, ensuring all parties agreed with invoicing
- Trained and established newly acquired entities on all segments of financial duties including monthly close processes, budgeting, forecasting and Group accounting policies
- Audit
- Worked closely with internal audit team to ensure Group compliance on all accounting policies
- Primary point person for external global audit team as it relates to audit issues, management fee charges and follow-up
- Other Support Functions
- Supported Global CFO on all aspects of financials, which included complex financial models and supporting analytics for board presentations
- Developed agenda and supporting presentation materials for global and regional management meetings
- Supported global RFP, pitch process by providing global data, pricing guidelines and policies and ROI and profitability tools
- Partnered with sales team to ensure new business and prospecting information is being accurately reported.
Finance Director
MSLGroup
04.2007 - 04.2011
Education
MBA - Financial Management
Pace University
New York, NY 09.1997 - 05.2001
Bachelor of Arts - Mathematics
SUNY At Albany
Albany, NY 09.1993 - 05.1997
Skills
Strategic planning
Timeline
CFO
Lippe Taylor Group LLC
04.2018 - Current
SVP
MSLGroup
07.2014 - 04.2018
Global Client Finance Director
MSLGroup
08.2013 - 07.2014
Global Controller
MSLGroup
04.2011 - 08.2013
Finance Director
MSLGroup
04.2007 - 04.2011
MBA - Financial Management
Pace University
09.1997 - 05.2001
Bachelor of Arts - Mathematics
SUNY At Albany
09.1993 - 05.1997
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