Marissa Vackaro
Commerce Township,Michigan
Summary
Strategic digital marketer specializing in social media and campaign analytics, with a strong foundation in business strategy and public relations. Committed to building brand connections and delivering impactful advertising solutions. Known for generating innovative ideas and eager to embrace new challenges. Possesses a strong work ethic, adaptability, and exceptional interpersonal skills.
Overview
4
4
years of professional experience
Work History
Sales and Marketing Internship
Point Broadband
06.2025 - 08.2025
- Developed email copy and creative assets for referral, win-back, and lead campaigns, helping drive open rates up to 35% and increased referral engagement
- Supported integrated marketing initiatives for fast-growing fiber internet provider by contributing to email, social, web, and direct mail campaigns that enhanced brand visibility.
- Created and scheduled branded social media content and calendars, participating in cross-functional meetings and campaign planning sessions to align messaging and strategy.
- Collaborated on a targeted regional campaign for Leelanau, Michigan, producing localized email headers and direct mail to support market penetration.
- Conducted customer segmentation and data analysis using Claritas and CRM tools to inform long-term marketing strategy playbooks
Server and Clubhouse Attendee
Orchard Lake Country Club
05.2023 - 08.2023
- Delivered food and beverages promptly, prioritizing customer satisfaction and needs
- Worked with team members during busy shifts to enhance workflow and improve guest experiences
- Resolved customer complaints professionally, ensuring swift solutions and fostering positive relationships.
Cashier and Cider Mill Attendee
Longs Family Orchard & Farm
09.2021 - 11.2021
- Operated cash register for cash, check, and credit card transactions, achieving high accuracy in all transactions.
- Greeted customers entering store and promptly addressed their needs, enhancing overall customer experience.
- Adjusted work schedule to meet staffing needs during peak hours.
Waitress
Czapskis Kitchen
04.2021 - 08.2021
- Exhibited strong multitasking abilities, balancing multiple tables and orders while delivering prompt service.
- Handled high-pressure situations with composure, ensuring consistent service quality for all guests
- Maintained clean and welcoming dining environment, ensuring a positive guest experience.
Education
Bachelor of Science - Creative Advertising, Business, Public Relations
Michigan State University
East Lansing, MI05-2026
High School Diploma -
Walled Lake Northern Highschool
Commerce Township, MI06-2022
Skills
- Visual design tools
- Adobe Creative Suite
- Presentation skills
- Verbal and written communication
- Microsoft Office proficiency
- Report writing
- Artificial intelligence expertise
- User experience design
Websites
Timeline
Sales and Marketing Internship
Point Broadband
06.2025 - 08.2025
Server and Clubhouse Attendee
Orchard Lake Country Club
05.2023 - 08.2023
Cashier and Cider Mill Attendee
Longs Family Orchard & Farm
09.2021 - 11.2021
Waitress
Czapskis Kitchen
04.2021 - 08.2021
Bachelor of Science - Creative Advertising, Business, Public Relations
Michigan State University
High School Diploma -
Walled Lake Northern Highschool