Maritza Gardner

As the Social Media Manager, I collaborate with cross- functional teams (Design, Brand, Influencers and SEO) to:

• Design and implement social media strategy to align with business goals and have driven over 15K leads and over 4K sales through Social Organic Channels (Facebook, Instagram, Twitter and Youtube)
• Through different techniques and strategy, was able to grow Reach to over 22M on Facebook and over 21M on Instagram since stepping into role.
• Lead team of (6) in order to meet business goals and expectations
• Collaborate with team members to develop creative campaigns for social media platforms and Paid media creatives.

Oversaw content development and data analysis for international social media video campaigns, spanning multiple regions (LATAM, Brazil, Turkey, Spain, Vietnam) across both organic and paid media channels.

• 2023: Achieved over 8M in Reach on Instagram and 2.4M on Facebook.
• 2022: Generated 6,000 leads from Social Organic LATAM Instagram and Facebook with 10.9% CVR.
• Increased leads by 20% in 2023.
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.

Was in charge of all video content creation (short form and long form) and was the sole content creator for Social Media for the company. Achievements include:

• Creating over 300+ pieces of engaging and educational content for diverse Latin American audiences to foster social community engagement and increase access to free English education during the pandemic
• Conceptualizing scripts and produced short-form video and podcast content for the company's social channels, including Instagram Reels, Facebook, and YouTube that went on to generate over 20K leads between Organic and Paid Media channels and increasing followers on Facebook and Instagram by 27%.