MARITZA J CRUZ GONZÁLEZ
Prosper,TX
Summary
Key account/Business Development/Business Director/Purchasing Manager/Bilingual Economist. Results-driven brand sales representative recognized for high productivity and efficiency in task completion, with experience in Negotiating with Strategic Suppliers and Clients. Experience in Overseas Business Operations, Importing finished goods and raw materials. I am a capable negotiator, I build solid relationships and getting favorable agreements for all parties. A professional with a Strategic view for Business, geared to being results oriented with the ability to work in teams, assertive communication, proactive and innovative.
Overview
20
20
years of professional experience
Work History
Key Account/Brand Sales Representative
DINAS CORPORATION
New York, USA
12.2021 - 07.2024
- Maintained frequent communication with customers to ensure satisfaction and build customer loyalty.
- Develop and manage external partnerships (agencies, vendors)
- Track and analyze brand performance metrics.
- Established relationships with distributors and other strategic partners to expand reach of products into new markets.
- Developed strategies for increasing sales volume across multiple channels including retail outlets, online stores.
- Negotiated contracts with key accounts to maximize profitability for the company.
- Analyzed market trends and competitor activity to identify opportunities for growth.
Administrative Purchasing Manager
PATACONES
Bogota, Colombia
01.2020 - 01.2021
- Organize the Administrative Structure.
- I generated centralizing the payment processing, since in the points of sale is where the payments were done.
- I ran the remodeling project from a production plant to a point of sale, which was necessary for the process.
- Reviewed purchase orders and ensured accuracy of information, such as pricing, payment terms and delivery dates.
- Negotiated contracts with vendors to secure the best possible prices for goods and services.
- Developed and maintained relationships with suppliers to ensure timely delivery of products.
Purchasing Manager
GASTRONOMICA Y CIA SAS
Bogota, Colombia
01.2018 - 01.2020
- Improve the cash flow through business negotiation for the company within 15 to 30 days, securing a more efficient cash flow that allowed us to fulfill our obligations better.
- Reduced the Accounts Payable to suppliers by seventy percent (70%) within 12 months.
- We implemented a format to centralize purchases from all the points of sale, which caused better purchasing control.
- Reviewed purchase orders and ensured accuracy of information, such as pricing, payment terms and delivery dates.
- Negotiated contracts with vendors to secure the best possible prices for goods and services.
- Developed and maintained relationships with suppliers to ensure timely delivery of products.
Business Development
MCRUZ MOBILIARIO SAS
Cucuta, Colombia
01.2009 - 01.2017
- Open new marketing areas (new sales markets, products, or clients), creating business plans and develop or expand strategic alliances
- I was responsible for the opening and the consolidation for the company in the Colombian market, developed strategic partnerships and acquired new clients, which allowed us to enter Santander and Northern Santander
- I led all their import processing from start to finish for finished products
- (China-Colombia)
- Implemented the sale and marketing for commercial real estate negotiating commercial relationships with the private and the public sectors
- I developed the designing of and the implementation of commercial real estate that would adequately handle the needs for Ford Colombia in Bucaramanga y Cucuta
Commercial Manager
INDUSTRIAS CRUZ DE VENEZUELA C.A
Ureña, Venezuela
01.2005 - 01.2015
- Tag the objectives for our commercial staff, resolve business problems and/or those of marketing and set forth the different business venues, the size of the business structure and routes, additionally establish pricing policies together with the production department
- We opened and positioned the company in the Venezuelan market obtaining a production space from 800 meters to an area of 4000 meters
- We positioned the Brand and our products on a national level, this generated a certification as a recognized national producer with high marks as a manufacturer and business marketer
- I negotiated creating three points of sale, which helped positioning the Brand in the Venezuelan market with sales increases thirty per cent [30%]
- I led contracts with the Venezuelan State for more than five [5] million dollars which helped the company expand in four [4] years
- I developed diversified projects in the Venezuelan marketing sector with strong consolidation in the manufacturing of metal furniture for large surface areas such as pharmacies, warehouses, and offices
Education
Undergraduate - Applied Economics in Banking and Finance
Western Sydney University
Sydney, Australia01.2003
Skills
- Sales Strategies
- Goal-Oriented
- Microsoft applications proficiency
- Strong Communication and Interpersonal Skills
- Customer Engagement
- Team Leadership
- Organization
- Retail Metrics and Goals
- Multitasking
- Excellent Written and Verbal Communication
References
References Upon request, for interested parties
Hobbies and Interests
- Travel and explore new cultures
- Walk
- Ride bicycles
Languages
English, 100%
Complementaryeducation
- Supply Chain Logistics and Management, Universidad de la Sabana, Bogotá, 01/01/21
- Navigation Fundamentals Using SAP ERP, CICCE, Bogotá, 01/01/20
- Business Process Management, Bogotá Chamber of Commerce, Bogotá, 01/01/16
- ICFF, New York, USA, 01/01/12
- Cool Hunting, Domus Academy, Milan, Italy, 01/01/10
- Canton Fair, Guangzhou, China, 01/01/10
- HKTD Exhibition, Hong Kong, China, 01/01/10
Timeline
Key Account/Brand Sales Representative
DINAS CORPORATION
12.2021 - 07.2024
Administrative Purchasing Manager
PATACONES
01.2020 - 01.2021
Purchasing Manager
GASTRONOMICA Y CIA SAS
01.2018 - 01.2020
Business Development
MCRUZ MOBILIARIO SAS
01.2009 - 01.2017
Commercial Manager
INDUSTRIAS CRUZ DE VENEZUELA C.A
01.2005 - 01.2015
Undergraduate - Applied Economics in Banking and Finance
Western Sydney University
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