Virtuous
Marji Beach
Grass Valley,CA
Summary
A results oriented and compassionate leader at Animal Place. Excelled in transforming fundraising income from $900,000 to more than $3.2 million. Instrumental in developing Animal Place from a four-person grassroots organization into a 20 person national nonprofit. Working collaboratively and independently, initiated the organization's entrance into and growth of social media, outreach programs, and fund raising events. Project management expertise coupled with a talent for compelling storytelling, drove substantial advancements in nonprofit development and donor engagement.
Overview
21
21
years of professional experience
Work History
Development Director
Animal Place
11.2019 - Current
- Develop and manage fundraising budget annually.
- Increased digital income 104.2% over a three year period.
- Implemented a robust recurring donor giving program and increased total monthly donations by 175% over a three year period.
- Increased donor engagement by implementing strategic fundraising initiatives and campaigns.
- Developed and executed annual fundraising plans, resulting in consistent revenue growth year over year.
- Created compelling case statements for donor appeals, highlighting the mission-driven impact of organizational programs and services.
- Managed grant proposals for successful funding acquisition, leading to expanded program offerings.
- Expanded major donors through a cultivation program from 200 donors to more than 500.
- Write all print and digital fundraising appeals, coordinate design and implementation with print house. Increased direct mail response rates from 3% to 6-9% in first year as Development Director.
- Implemented a donor acquisition program with an ROI within 12-15 months. Includes a growth of email support base from 15,000 to 300,000.
- Oversaw the research, development, implementation and contract negotiations for a new CRM system.
Education & Outreach Director
Animal Place
01.2012 - 11.2019
- Grew the education and outreach team from 1 to 4.
- Grew our onsite visitor program from 200 visitors a year to more than 2,000.
- Created, implemented and managed a first-in-the-nation farm animal rescue & adoption program that, over 10 years, rescued and placed more than 25,000 chickens from egg farms into private homes.
- Created, implemented, oversaw national advocacy campaign in which two coordinators toured college campuses across the United States, reaching hundreds of students
- Over five years, grew our social media presence from 0 to 258,000 on Facebook; 0 to 72,000 on Instagram; and 0 to 24,000 on YouTube.
- Managed a national advocacy campaign, supervised a brick-and-mortar vegan store benefitting Animal Place, oversaw our internship and volunteer program, and supervised our onsite Guest House. All of these programs saw growth.
Education Manager
Animal Place
01.2008 - 01.2012
- Developed, curated, and wrote quarterly print newsletter.
- Wrote, created, uploaded, and sent out weekly email alerts.
- Oversaw all tours and events.
Administrative Assistance
Animal Place
07.2005 - 01.2008
- Input donation data into custom CRM.
- Provided administrative assistance as needed, contributing to an efficient workflow within the office environment.
Animal Caregiver
Animal Place
03.2004 - 07.2005
- Provided enrichment activities for animals to improve their mental and emotional health during their stay at the facility.
- Maintained a clean and safe environment for animals through regular cleaning, sanitizing, and organizing of living spaces.
Education
Bachelor of Science - Animal Science
UC Davis
Davis, CaliforniaSkills
- Oral and written communications
- Strategic Planning
- Donor Relations
- Project Management
- Data Analysis
- Nonprofit Management & Development
- Planned giving
- Event Planning & Implementation
Software
Classy
Salesforce
Asana
Slack
Timeline
Development Director
Animal Place
11.2019 - Current
Education & Outreach Director
Animal Place
01.2012 - 11.2019
Education Manager
Animal Place
01.2008 - 01.2012
Administrative Assistance
Animal Place
07.2005 - 01.2008
Animal Caregiver
Animal Place
03.2004 - 07.2005
Bachelor of Science - Animal Science
UC Davis
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