Virtuous
Marji Beach
Grass Valley,CA
Summary
A results oriented and compassionate leader at Animal Place. Excelled in transforming fundraising income from $900,000 to more than $3.2 million. Instrumental in developing Animal Place from a four-person grassroots organization into a 20 person national nonprofit. Working collaboratively and independently, initiated the organization's entrance into and growth of social media, outreach programs, and fund raising events. Project management expertise coupled with a talent for compelling storytelling, drove substantial advancements in nonprofit development and donor engagement.
Overview
21
21
years of professional experience
Work History
Development Director
Animal Place
Grass Valley, CA
11.2019 - Current
- Develop and manage fundraising budget annually.
- Increased digital income 104.2% over a three year period.
- Implemented a robust recurring donor giving program and increased total monthly donations by 175% over a three year period.
- Increased donor engagement by implementing strategic fundraising initiatives and campaigns.
- Developed and executed annual fundraising plans, resulting in consistent revenue growth year over year.
- Created compelling case statements for donor appeals, highlighting the mission-driven impact of organizational programs and services.
- Managed grant proposals for successful funding acquisition, leading to expanded program offerings.
- Expanded major donors through a cultivation program from 200 donors to more than 500.
- Write all print and digital fundraising appeals, coordinate design and implementation with print house. Increased direct mail response rates from 3% to 6-9% in first year as Development Director.
- Implemented a donor acquisition program with an ROI within 12-15 months. Includes a growth of email support base from 15,000 to 300,000.
- Oversaw the research, development, implementation and contract negotiations for a new CRM system.
Education & Outreach Director
Animal Place
Grass Valley, CA
01.2012 - 11.2019
- Grew the education and outreach team from 1 to 4.
- Grew our onsite visitor program from 200 visitors a year to more than 2,000.
- Created, implemented and managed a first-in-the-nation farm animal rescue & adoption program that, over 10 years, rescued and placed more than 25,000 chickens from egg farms into private homes.
- Created, implemented, oversaw national advocacy campaign in which two coordinators toured college campuses across the United States, reaching hundreds of students
- Over five years, grew our social media presence from 0 to 258,000 on Facebook; 0 to 72,000 on Instagram; and 0 to 24,000 on YouTube.
- Managed a national advocacy campaign, supervised a brick-and-mortar vegan store benefitting Animal Place, oversaw our internship and volunteer program, and supervised our onsite Guest House. All of these programs saw growth.
Education Manager
Animal Place
Vacaville, CA
01.2008 - 01.2012
- Developed, curated, and wrote quarterly print newsletter.
- Wrote, created, uploaded, and sent out weekly email alerts.
- Oversaw all tours and events.
Administrative Assistance
Animal Place
Vacaville, CA
07.2005 - 01.2008
- Input donation data into custom CRM.
- Provided administrative assistance as needed, contributing to an efficient workflow within the office environment.
Animal Caregiver
Animal Place
Vacaville, CA
03.2004 - 07.2005
- Provided enrichment activities for animals to improve their mental and emotional health during their stay at the facility.
- Maintained a clean and safe environment for animals through regular cleaning, sanitizing, and organizing of living spaces.
Education
Bachelor of Science - Animal Science
UC Davis
Davis, CaliforniaSkills
- Oral and written communications
- Strategic Planning
- Donor Relations
- Project Management
- Data Analysis
- Nonprofit Management & Development
- Planned giving
- Event Planning & Implementation
Software
Classy
Salesforce
Asana
Slack
Timeline
Development Director
Animal Place
11.2019 - Current
Education & Outreach Director
Animal Place
01.2012 - 11.2019
Education Manager
Animal Place
01.2008 - 01.2012
Administrative Assistance
Animal Place
07.2005 - 01.2008
Animal Caregiver
Animal Place
03.2004 - 07.2005
Bachelor of Science - Animal Science
UC Davis