Marjorie Southworth
Seattle
Summary
Results-driven Sales Leader experienced in delivering exceptional sales performance and operational success. Achieved significant improvements in customer satisfaction through strategic relationship management and effective training initiatives across multiple teams. Focused on elevating team performance and enhancing internal and external customer experiences.
Overview
23
23
years of professional experience
Work History
Sr. Advisor, Beauty Sales and Service
CVS Health
Woonsocket
07.2015 - 05.2022
- Directed recruiting efforts, improved selling skills, facilitated product education, nurtured vendor collaborations, and maintained operational guidelines impacting compliance with company standards and driving significant sales performance exceeding Front Store results by 17%.
- Executed remodel and inauguration of 15 Beauty-In-Real-Life installations, including salon set-up, licensing, education, and recruitment of stylists to enhance customer experience and drive sales.
- Collaborated with 4 national peers to develop national Beauty Consultant selling curriculum, integrating Store Manager coaching and recognition training to improve sales training effectiveness.
- Established and led team of 6 Beauty Sales Coordinators to cultivate Beauty Consultant teams and oversee customer service and on-floor selling practices, supporting goal achievement.
- Implemented virtual training programs for new Sales Coordinators and facilitated monthly recognition and celebration meetings for Beauty Consultants.
Field Operations Leader
JCPenney Salon
Plano
05.2014 - 07.2015
- Collaborated with Store and Salon Managers to ensure compliance with company standards, enhancing customer experience in salons.
- Partnered with vendors and Salon Managers to improve product knowledge and develop stylist skills.
- Monitored staff performance and provided feedback, working with stakeholders to recognize stylists effectively.
District Director Learning and Development
Macy's Department Stores
01.2009 - 05.2014
- Collaborated with corporate teams to clarify and effectively implement learning and development expectations.
- Trained regional, district, and store teams on national customer service and sales initiatives.
Contributed to top improvement in metrics for Macy's West through sales focus in 2011. - Delivered impactful company programs (including leadership skills, selling best practices, and technical education) in live classroom and virtual formats with immediate relevance
- Established and launched processes to partner with store teams for coaching aimed at achieving consistent behavior change and knowledge implementation
- Implemented associate and executive development across 24 stores in Washington State, targeting all existing executives and associate and college recruits.
- Directed college and military executive trainees through initial education encompassing orientation, foundational retail leadership, business skills, and career mapping.
- Analyzed executive progress jointly with district teams, engaged store leadership to uncover performance gaps and establish actionable plans for enhancement.
Regional Sales Manager
Macy's Department Store
01.1999 - 05.2014
- Consistently exceeded sales goals while supporting profitability. Recognized for building, developing, and mentoring teams focused on achievement of customer satisfaction and profitability goals.
- Managed merchandise levels and corporate/vendor support across multiple locations to ensure product availability and sales alignment.
- Worked with store line and regional executives and vendors to influence and ensure critical information flowed between central decision makers and executives at store level.
- Sourced, on-boarded, and developed executives to maintain skilled staffing and support business objectives.
- Transitioned new and existing stores through multiple acquisitions to integrate operations and streamline processes.
Education
HR Certification, Human Resources -
University of Washington
Seattle, WAAssociate of Arts - General Education
Highline College
Seattle, WABachelor of Arts - Applied Psychology
University of Nevada, Reno
Reno, NVSkills
- Stakeholder engagement
- Relationship management
- Decision-making
- Presentation capabilities
- Training and mentoring
- Solution-oriented mindset
- Problem-solving
- Effective communication
Timeline
Sr. Advisor, Beauty Sales and Service
CVS Health
07.2015 - 05.2022
Field Operations Leader
JCPenney Salon
05.2014 - 07.2015
District Director Learning and Development
Macy's Department Stores
01.2009 - 05.2014
Regional Sales Manager
Macy's Department Store
01.1999 - 05.2014
HR Certification, Human Resources -
University of Washington
Associate of Arts - General Education
Highline College
Bachelor of Arts - Applied Psychology
University of Nevada, Reno