Scott P. Creighton
Deerfield Beach,USA
Summary
Dynamic executive leader with a proven track record at Oracle Corporation, specializing in strategic planning and go-to-market strategies. Achieved 200% revenue growth in the manufacturing sector through innovative AI digital transformation solutions. Expert in cross-functional collaboration and customer relationship management, driving significant business success and industry recognition.
Overview
27
27
years of professional experience
1
1
Certification
Work History
VP Manufacturing Industry Advisor and Sr Partner Oracle Consulting
Oracle Corporation
Austin, TX
01.2023 - Current
- Led the industry team to develop go-to-market strategies for the manufacturing industry and consulting offerings in Industrial, High- Tech and Automotive segments
- Engaged with key customers like Emerson and Denso as executive sponsor to ensure successful transformations.
- Spearheaded executive transformation program for JCI and Emerson Electric Corporation.
- Achieved industry recognition in 2025 for thought leadership, resulting in 120% revenue attainment.
- Led cross-functional teams to create innovative software solutions for market needs.
- Directed strategic planning for product development and market expansion initiatives.
- Fostered partnerships with stakeholders to strengthen business relations and increase consulting revenue.
- Developed long-range business growth plans that contributed to a measurable increase in annual sales.
VP GM CX Cloud and Manufacturing Industry Solutions
Oracle Corporation
Austin, TX
01.2013 - 01.2023
- Primary responsibilities, include leading a team for the initial launch of Oracle CX and then developing manufacturing industry GTM strategy and solutions for High Tech, Industrial Manufacturing and Automotive verticals.
- Led development of Oracle's asset-based service as an AI predictive solution, earning recognition as an industry leader by IDC.
- Led GTM effort of Oracle Sales Cloud launch and achieved Gartner leadership position.
- Sales Cloud and Asset-Based Service gained recognition as leaders in their respective categories by Gartner Group and IDS.
- Achieved 200 percent CX HTMA Industry BU revenue goals.
- Developed GTM strategy and roll out of CX HTMA Digital Transformation positioning.
- Increased Oracle Sales Cloud customers from approx. 200 to 1500 in 3 years.
- Collaborated with Oracle global sales, consulting, SI partners, Customer Advisory Boards, and Customer Success Teams to enhance revenue growth and customer satisfaction.
- Engaged key customers as an executive sponsor to ensure successful business and IT transformation.
- Executive transformation program sponsor for JCI and Emerson Electric Corp.
- Established strategic CX partnerships with Accenture, PWC, Apex IT, and Deloitte to enhance service offerings.
Chief Executive Officer
Aplicor, Inc.
Boca Raton, FL
01.2010 - 01.2013
- Led the transformation of a custom software and services firm to a scalable cloud software and consulting services company.
- Grew revenues over 100% YOY.
- Increased Aplicor's market value by targeting opportunities in the Manufacturing Industry.
- Repositioned company in the cloud software market targeting small to medium businesses.
- Collaborated with Board of Directors to secure capital and elevate Aplicor's profile with Venture Capital firms.
- Led strategy, Aplicor cloud suite CRM and ERP product launch and Industry Analyst relations.
- Managed development operations, sales, marketing, IT, and consulting services, streamlining processes to reduce burn rate and enhance revenue.
- Led funding efforts to raise over $6M.
Vice President Corporate and Business Development
Rightnow Technologies (Acquired by Oracle)
Bozeman, MT
01.2007 - 01.2010
- Led Business Development and Corporate strategic initiatives to accelerate sales from $80m to $200m by moving into the enterprise SaaS CRM market.
- Led 5-year GTM and financial planning efforts to increase enterprise sales, consulting services and increase revenue through SI partnerships with Deloitte, IBM, and resellers.
- Increased indirect revenues by over 80% to $20 million through reseller partnerships.
- Managed Analyst relations.
Vice President and General Manager Manufacturing Industry
Siebel Systems/Oracle Corporation
San Mateo, CA
01.1999 - 01.2007
- Expanded Siebel's second largest industry solutions business unit to $500 million, significantly increasing revenue and market share.
- Received VP/GM of the year honors for launching Siebel's leading industry Cloud PRM product.
- Led corporate GTM product innovation, product marketing, and SI partnerships, enhancing market positioning in the Manufacturing Industry.
- Drove product innovation for Siebel's vertical SaaS solutions, delivering tailored offerings for the Manufacturing Industry.
- Led Oracle WW CRM strategic product marketing efforts for all Oracle CRM products lines.
Education
B.A. - Economics, Computer Science
State University of New York
Cortland, NYSkills
- Executive leadership
- Strategic planning
- Market analysis
- Market strategy
- Budget oversight
- Operational excellence
- Cross-functional collaboration
- Customer relationship management
- Manufacturing optimization
- Process automation
- Stakeholder engagement
Certification
- GTM 'Crossing the Chasm' Geoffrey Moore certification course.
- AI, CX, CPQ, Supply Chain Management: Oracle University.
- Solution sales methodologies (SPIN, TAS).
- Channel sales methodologies (CHAMP).
- Business process re-engineering (BPM).
- Executive Development Program (EDP).
- Software Engineering Development program (SED).
Timeline
VP Manufacturing Industry Advisor and Sr Partner Oracle Consulting
Oracle Corporation
01.2023 - Current
VP GM CX Cloud and Manufacturing Industry Solutions
Oracle Corporation
01.2013 - 01.2023
Chief Executive Officer
Aplicor, Inc.
01.2010 - 01.2013
Vice President Corporate and Business Development
Rightnow Technologies (Acquired by Oracle)
01.2007 - 01.2010
Vice President and General Manager Manufacturing Industry
Siebel Systems/Oracle Corporation
01.1999 - 01.2007
B.A. - Economics, Computer Science
State University of New York