Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Barry A. Freda

Water Mill,NY

Summary

Successful Entrepreneur, Leader and BOD Member with 5 decades of experience creating, operating, growing and guiding businesses to significant financial outcomes upon exit.

Overview

44
44
years of professional experience

Work History

BOD Member / CEO Advisor / Consulting COO

Morilee Inc
New York, NY
01.2022 - Current
  • Led the PE Owners in the investigation of the overall bridal market, where we were positioned, the vision of what we would / should look like in 3 years and then crafted the go forward strategy. Setup milestones and oversight to monitor progress.
  • Evaluated current Executive & Mid Level Team; initiated searches, vetted new talent and crafted & negotiated there employment contracts; executed terminations of the CEO, COO, CFO, CCO, Merchandiser, Supply Chain Manager & Factory Managers overseas. ( a complete rebuild )
  • Evaluated current IT Infrastructure along with best possible solutions. Implemented New ERP along with a Network rebuild globally.
  • Looked at ALL current business practices for efficiency, cost and necessary HR assets. Began changing many processes, people and most important, vendors who werent performing or competitive.
  • Ongoing interaction with COO; helping continued evaluation and solution support for long-term strategy as well as day to day challenges.

CEO Advisor & Mentor

Vidafuel LLC
Nashville, TN
01.2022 - Current
  • Advise the CEO about day to day business practices & challenges; help vette & establish better performing 3rd party Co-Packers, warehouse distribution & e-commerce providers
  • Review & Influence talent acquisitions
  • Evaluate marketing vision vs. current efforts; help navigate the direction as we get exposure to higher level distribution channels
  • Participate in Management Meetings; Contribute to sales efforts thru review of current channels and others we'd like to enter.

BOD & CEO Advisor

AP Deauville Inc
Easton, PA
01.2019 - Current
  • Advisor to the BOD Members on overall performance of the business; processes & practices; equipment choices; financial & production performance.
  • Advisor for Sales efforts, markets engaged and long-term sales strategy for our 2 brands : Power Stick & Lady Power Stick and our licensed brand - Arm & Hammer personal care.

CEO

WWP Beauty / World Wide Packaging Global
Florham Park, NJ
01.2000 - 01.2020
  • Led the company from $3mm to $275mm in revenue during my tenure.
  • Built the company employee count from 6 locally to 3,000 Globally
  • Established departments and their buildout; Hired ALL necessary talent from top to bottom; Designed every internal process, job functions, IT Infrastructure to support the growth.
  • Established & executed the long term vision; transitioned from being a single outsourced manufacturers rep to a fully vertical Global manufacturer.
  • Created a department of in-house engineering and in-house package designers to control innovation; the necessary tool design and tool construction to ensure product quality longterm.
  • Executed 2 roll-up acquisitions of makeup innovator / package development competitors. This allowed us to transition from a package only company to a full turnkey solution provider with the benefit of a 2x revenue per individual sale.
  • Led the establishing of our 1.3 Million Sq Ft overseas manufacturing facilities on 2 campuses This included land purchase, construction of the physical plant, selecting & purchasing equipment, hiring the necessary talent, designing the processes, workflows and startup of each facility.
  • Led the company thru 2 / PE acquisitions in : 2008 ( Shoreview Industries ) and 2018 ( Bain Capital ).

President

Cedar Grove Automotive Warehouse
Cedar Grove, NJ
09.1980 - 12.1999
  • Starting from scratch in 1980, I built, owned & operated automotive parts jobber / warehouse distribution business, serving gas stations, garages, tire centers, dealerships and competitors with wholesale car & truck parts. In late 1999, i sold the business to a multi-store chain looking to enter a diverse distribution channel that i developed.

Education

High School Diploma -

West Orange Mountain HS
West Orange, NJ
06-1971

Some College (No Degree) - Liberal Arts And General Studies

Quinnipiac University
Hamden, CT

Skills

  • Global Leadership & Visionary
  • Enterprise Value Creator
  • Executive Leadership
  • Innovation Management
  • Crisis Management
  • Talent Development & Management
  • Financial Leadership
  • Operational Excellence
  • Corporate Governance
  • Strategic Planning
  • Mergers and Acquisitions

Affiliations

  • In my spare time, i like to play golf, fool around with my car collection and hang out with my grandchildren.

Timeline

BOD Member / CEO Advisor / Consulting COO

Morilee Inc
01.2022 - Current

CEO Advisor & Mentor

Vidafuel LLC
01.2022 - Current

BOD & CEO Advisor

AP Deauville Inc
01.2019 - Current

CEO

WWP Beauty / World Wide Packaging Global
01.2000 - 01.2020

President

Cedar Grove Automotive Warehouse
09.1980 - 12.1999

High School Diploma -

West Orange Mountain HS

Some College (No Degree) - Liberal Arts And General Studies

Quinnipiac University

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Barry A. Freda