Mark Alan Weisenberg
Sales/Marketing Director
Hemet,CA
Summary
Performance-driven professional with a proven track record of success developing domestic and international sales and marketing programs in various consumer electronics manufacturing companies. Experienced in strategic planning to drive retail and B2B sales profitability while exploiting niche marketing opportunities.
Work History
Managing Director/General Manager
Sunfire Corporation Global Market
- 8 Years
Vice President Global Sales and Marketing
Dana Innovation/SONANCE Brand
- 5 Years
Vice President New Market Development
SpeakerCraft
- 2 Years
Director of Sales
Integra/Integra Research
- 4 Years
Education
Business Administration -
Musical Theater and Voi - undefined
Skills
Successful Negotiator
Strategic Planning
Global Team Leadership
Accomplishments
- Doubled sales for three consecutive years for a major international consumer electronics products company while reducing SG&A expenses.
- Researched, planned, and directed success in stopping reseller attrition, defining product innovation, and multiyear approach to achieve growth on the base business and new business acquisition.
- Conceptualized and directed North American trade shows and reseller high-impac consumer sales events for calculable success and on budget.
- Sharply perceived the insight, planning, and economy of spend in achieving a functioning marketplace, implicit margin enhancement accountability, and keen action plan to gain market share.
- While managing the larger market, maintained personal direction of top accounts.
Timeline
Managing Director/General Manager - Sunfire Corporation Global Market
Vice President Global Sales and Marketing - Dana Innovation/SONANCE Brand
Vice President New Market Development - SpeakerCraft
Director of Sales - Integra/Integra Research
Southern California Conservatory of Music - Musical Theater and Voi,
University of California, Los Angeles (UCLA) - Business Administration,
Training initiatives
- Personally, conducted a comprehensive 12-week North American series of education impact events that yielded a minimum 12% increase in every sales representative territory.
- Consistently implemented professional stage acting and directorial skills to appropriately enhance brand presentations.
- Conceptualized, designed, and implemented consistent and stimulating social media platforms.
Negotiation
- Comprehensive knowledge of how to ethically gain market share at the expense of competitors.
- Direct application of global design, engineering, and manufacturing as applied to the continuity of the complete supply chain. Knows how to manage the plan to stay in stock at target margin.
- Consistent 15% minimum growth with North American and international distributors.
- Understand and manage to profit, the prime motivations of buying and trade organizations.