Mark Cappetta
Sanford,FL
Summary
Results-driven professional with extensive experience in sales management. Adept at developing and implementing successful sales strategies that foster client relationships and optimize resource allocation. Committed to enhancing team performance and achieving measurable business outcomes. 12 total years of car industry experience.
Overview
12
12
years of professional experience
Work History
Sales Desk Manager
Sport Mazda North
Longwood, Florida
01.2020 - 12.2025
- Conducted thorough market analysis to identify emerging trends and opportunities for product positioning.
- Developed and implemented effective sales strategies to enhance customer engagement and drive revenue growth.
- Led a high-performing sales team, fostering collaboration and ensuring alignment with company objectives.
- Managed budget allocations for sales initiatives, optimizing resource utilization for maximum impact.
- Strengthened client relationships through regular communication and personalized service approaches.
- Trained and developed sales personnel, enhancing team skills and improving overall sales performance.
- Managed inventory and did pricing for the used cars.
- Hired and fired all sales consultant positions
- Desked all new and used car deals as well as appraised trades.
- Pulled credit and submitted all deals for approval to maximize deals profit.
- Very good at working with secondary credit
Internet Sales Manager/Floor Manager
Sport Mazda South
Orlando, Florida
09.2018 - 01.2020
- Developed and implemented effective sales strategies to enhance customer engagement and drive revenue growth.
- Conducted thorough market analysis to identify emerging trends and opportunities for product positioning
- Led a high-performing sales team, fostering collaboration and ensuring alignment with company objectives.
- Managed budget allocations for sales initiatives, optimizing resource utilization for maximum impact.
- Strengthened client relationships through regular communication and personalized service approaches.
- Trained and developed sales personnel, enhancing team skills and improving overall sales performance.
- Monitored sales performance metrics to identify areas for improvement and adjust strategies accordingly.
- Negotiated contracts and agreements with clients, ensuring favorable terms for both parties.
- Managed internet leads for the store and passed them along to sales personnel accordingly.
- Developed tailored online sales strategies to enhance customer engagement and conversion rates.
- Implemented lead nurturing processes that improved customer follow-up and retention.
- Closed car deals
Sales Consultant
Sport Mazda South
Orlando, Florida
06.2014 - 09.2018
- Built strong client relationships through effective communication and follow-up strategies.
- Executed lead generation techniques to expand customer base and increase outreach.
- Facilitated contract negotiations to ensure mutually beneficial agreements.
- Resolved customer inquiries and complaints promptly to maintain satisfaction.
- Coordinated with service department to streamline customer vehicle maintenance processes.
- Utilized CRM software to manage customer interactions and sales data.
- Identified opportunities for upselling based on customer needs and preferences.
- Participated in regular sales meetings to share best practices and strategies.
- Assessed competitor offerings to remain informed on market positioning.
- Analyzed customer needs and identified solutions to meet their requirements.
Education
High School Diploma -
Lake Mary High School
Lake Mary, FL06-2010
Skills
- Market analysis
- Client relationship management
- Sales strategy
- Team leadership
- Budget management
- Lead generation
- Contract negotiation
- Customer engagement
- Performance monitoring
- Training development
- Time management
- Customer relationship management
- Referral generation
- Leads prospecting
- Contract negotiation and closing tactics
- Cold calling
- Customer oversight
- Sales analysis
- CRM proficiency
- Sales closing
- Prospecting and telemarketing
- Account management
- Customer service
Timeline
Sales Desk Manager
Sport Mazda North
01.2020 - 12.2025
Internet Sales Manager/Floor Manager
Sport Mazda South
09.2018 - 01.2020
Sales Consultant
Sport Mazda South
06.2014 - 09.2018
High School Diploma -
Lake Mary High School