Mark Conahan
Foxborough,MA
Summary
Marketing executive with a history of building strong teams and culture. Extensive track record of new product launches, market development, and category revenue growth in multiple business segments. Respected as a communicator and for having a strong analytical mindset.
Overview
26
26
years of professional experience
Work History
Associate Director of Marketing
Boston Scientific
2020.03 - Current
- Led 2021 Winning Spirit Award winning team given to cross functional team for the execution of the Single Use Bronchoscope launch
- Developed and executed a strategy that grew Single Use Duodenoscope business by $35M in 2 years by focusing on KOL advocacy and Healthcare Economics
- Led the market development efforts for the Surgical Cholodocoscope, growing the category to $21M in three years
Associate Director of Commercial Operations, China
Boston Scientific
2019.06 - 2022.01
- Guided the implementation of commercial model changes resulting in 35% revenue growth over three years
- Developed localization strategy for scopes and single use devices and collaborated with the Business Development team to identify a partner, model the impact, and negotiate an agreement
- Established cadence and process for New Product Commercial launches
Associate Director Marketing
Boston Scientific
2018.06 - 2019.01
- Managed the development of a market penetration strategy for Spyglass, the portfolio development strategy for Endoscopic Ultrasound therapeutics, and the competitive strategy for Biliary franchise
- 2018 Business Impact Award winner for Collaboration in Market Development for the Spyglass Cholangioscope
- Drove a market development strategy resulting in $40M in Spyglass growth
Group Marketing Manager
Boston Scientific
2016.06 - 2018.06
- Finalist for 2017 Marketing Excellence Leadership Award for continued product center growth, the successful launch of two strategically critical new products
- Established strategic partnerships with key opinion leaders to expand brand, foster educational opportunities, and influence the community
Director of Global Marketing
Covidien/Medtronic
2015.07 - 2016.06
- Harmonized global marketing efforts by aligning regional tactics with overarching divisional goals fostering greater international collaboration among teams deployed globally.
- Led exploration and characterization of new growth opportunities, portfolio optimization strategies, and internal projects that shape the future of the franchise.
Marketing Manager
Covidien/Medtronic
2014.02 - 2015.07
- Marketing Excellence Award for 2014 for continued product center growth and a successful new product launch.
- 2014 Covidien Portfolio Management Innovation Award winning team for 2014 for development of portfolio and strategy to develop the neonatal enteral feeding franchise
Product Manager
Covidien/Medtronic
2011.09 - 2014.02
- Marketing Excellence Award winner in 2012 for execution of a critical product launch and an optimized product positioning strategy.
Territory Manager
Medtronic Cardiovascular
2007.01 - 2011.01
Territory Manager
Boston Scientific Oncology
2005.01 - 2007.01
Regional Manager
Black & Decker
1999.01 - 2005.01
Education
MBA, Marketing -
Northeastern University
Boston, MA05.2010
B.S., Marketing -
University of Tennessee
Knoxville, TN12.1998
Continuing Education - Leading Innovative Change
UC Berkeley Haas School of Business
04.2020
Skills
- Team Collaboration and Leadership
- Relationship Building
- Analytical Thinking
- Coaching and Mentoring
- Organizational Development
- Product Management
- Business Planning
- Team Leadership
- Excellent Communication
- Active Listening
- Problem-solving aptitude
- Team Development
Websites
Career Accolades
2X Marketing Excellence Winner
Portfolio Innovation Award Winner
Market Development Business Impact Award Winner
Boston Scientific Winning Spirit Award
Timeline
Associate Director of Marketing
Boston Scientific
2020.03 - Current
Associate Director of Commercial Operations, China
Boston Scientific
2019.06 - 2022.01
Associate Director Marketing
Boston Scientific
2018.06 - 2019.01
Group Marketing Manager
Boston Scientific
2016.06 - 2018.06
Director of Global Marketing
Covidien/Medtronic
2015.07 - 2016.06
Marketing Manager
Covidien/Medtronic
2014.02 - 2015.07
Product Manager
Covidien/Medtronic
2011.09 - 2014.02
Territory Manager
Medtronic Cardiovascular
2007.01 - 2011.01
Territory Manager
Boston Scientific Oncology
2005.01 - 2007.01
Regional Manager
Black & Decker
1999.01 - 2005.01
MBA, Marketing -
Northeastern University
B.S., Marketing -
University of Tennessee
Continuing Education - Leading Innovative Change
UC Berkeley Haas School of Business
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