Mark Czaus

Responsible for leading leasing and marketing efforts, supervising the leasing team, ensuring compliance with Fair Housing regulations, and maintaining accurate records. Demonstrated high-level leadership skills by training staff, conducting market surveys, managing resident renewals, organizing community events, and promoting leasing goals through strategic initiatives.

• Collaborated with ownership and executives during weekly high-level velocity calls, delivering comprehensive leasing data, strategic plans to achieve leasing targets, and detailed recaps of prior week’s leasing activities.
• Developed and executed community events, such as move-in day fairs and resident appreciation programs, and on-site public events while managing social media and website content to ensure consistent branding, enhance brand visibility, and attracted prospective students while supporting lease renewals.
• Achieved a 45% renewal and retention rate at the community through strategic marketing and leasing initiatives. Including targeted digital campaigns on Instagram, TikTok, and community events.

Manages and directs the community’s marketing, print and internet advertising, sales activities, leasing team members, renewal strategies, and other resources to achieve established revenue, occupancy, resident retention, and leasing goals and objectives.

• Ensures achievement of the community’s revenue and occupancy goals. Successfully achieved and exceeded budgeted occupancy from 2019 through 2024..
• Directed the community’s marketing, advertising, and sales activities, overseeing on-site traffic, setting rent pricing and concessions, and monitoring the day-to-day sales and leasing activities.
• Maintain knowledge of the current market and competitor conditions that may impact the community’s occupancy and sales results.
• Develop and implement short and long-term marketing plans
• Implements creative strategies around pricing, concessions, leasing incentives, and advertising to boost traffic and leases.
• Supervises the community’s leasing team members by interviewing, hiring, orienting, and training employees.

Exceeded in all activities related to leasing to new residents, providing resident satisfaction throughout the term of the lease, and securing resident lease renewals. 

• Used the on-site property management software (OneSite, Yardi, Entrata.) to track apartment availability, record traffic and leasing activities.
• Manage resident and prospect data, and capture critical demographic and other information about existing and future residents.