Mark Ferretti
Voorhees,NJ
Summary
Experienced Administrator with a strong background in educational leadership and student development. Adept at executing strategic planning to enhance brand awareness and support teacher growth within retail environments. Proven ability to foster collaborative atmospheres and manage administrative tasks with efficiency while driving student achievement.
Overview
13
13
years of professional experience
Work History
Assistant Principal / Director of Athletics
Paul VI High School
Haddonfield, NJ
07.2021 - Current
- Developed a long-term athletics technology roadmap aligning facilities, scheduling, ticketing, and performance data to school strategy.
- Managed digital scheduling platforms (ArbiterSports, ScheduleStar, ZebraWeb) and coordinated event systems to ensure reliable large-scale operations.
- Led staff professional development for new digital platforms, increasing adoption rates by 40% through targeted training and follow-up support.
- Managed a $1M department budget and negotiated vendor contracts, reducing costs by 22% while maintaining service quality.
- Ensured FERPA compliance for digital student records and implemented data privacy controls across athletic systems.
- Trained coaches on Hudl software to improve game review processes and coach feedback workflows.
- Designed and delivered the "Play Like a Champion" captains and coaches course in collaboration with partners, increasing student captain participation by 10%.
- Co-led the school's long-term technology strategy to support academic and athletic innovation, integrating ed-tech planning with operational needs.
- Spearheaded the integration of Blackbaud across departments, increasing classroom engagement and driving a 15% improvement in student blended-learning benchmarks.
- Provided professional development workshops for staff on emerging pedagogical technologies, fostering a culture of innovative instruction.
- Implemented Hudl for all varsity teams, resulting in improved player performance analysis and advanced recruiting capabilities.
- Modernized athletic department operations by adopting Arbiter for digital registration, scheduling, and compliance, improving efficiency by 40%.
- Developed a comprehensive mentorship program and tech-training curriculum for a coaching staff of 100+, focusing on leveraging data analytics for in-game strategy.
- Supervised and evaluated coaching staff, ensuring alignment with school mission, safety protocols, and modern pedagogical coaching techniques.
- Increased overall student-athlete participation rates by 10% over first two years by implementing new sports programs, improving marketing, and reducing participation barriers.
- Managed a comprehensive $1M+ athletic budget, optimizing spending to upgrade facilities while achieving a 12% surplus for future technology investments.
Business Development Consultant (Part-Time)
Independent Education & Transportation Consulting
Collingswood, NJ
02.2022 - 06.2024
- Advised organizations on operational strategy and communication systems to enhance stakeholder engagement.
- Worked with leadership teams to identify growth opportunities and implement process improvements.
- Developed strategic partnerships to enhance service offerings and expand client base.
- Conducted market analysis to identify trends and opportunities for growth in education sectors.
- Managed needs of more than 10 customers at once using strong prioritization and multitasking abilities.
- Marketed services to current clients as well as local and national businesses resulting in $50k in revenue.
Assistant Men's Soccer Coach
Holy Family University
Philadelphia
08.2013 - 07.2023
- Expanded talent pipeline by 35% across the world through targeted, data-backed scouting, resulting in the signing of 24 All-Region recruits over tenure.
- Developed a comprehensive digital scouting portfolio for recruits, improving communication efficiency and increasing top-tier prospect engagement by 17%.
- Optimized player development by analyzing individual performance metrics (e.g., shooting percentage, speed data), leading to 13 student-athletes earning conference honors.
- Streamlined communication between coaching staff, recruits, and admissions using salesforce, reducing recruitment bottlenecks.
Assistant Men's Soccer Coach
Drexel University
Philadelphia
06.2019 - 07.2021
- Leveraged data analytics using Hudl and Synergy to analyze goalkeeper positioning, reaction times, and distribution accuracy, resulting in a 15% increase in save percentage over two seasons.
- Utilized video analysis to provide detailed, evidence-based feedback on shot-stopping techniques and decision-making during set pieces, leading to a lower GAA than previous seasons.
- Improved team recruitment by identifying and scouting high-potential goalkeepers and elite club levels, securing three commitments ranked in the top 10 regionally.
- Expanded recruiting reach by leveraging social media platforms and data analytics to target goalkeeper prospects matching the technical and physical profile of Division I athletes.
Adjunct Professor
Holy Family University
Philadelphia, PA
01.2018 - 07.2021
- Developed and taught Freshman Experience curriculum, fostering academic adjustment and boosting first-to-second-semester retention rates by 30%.
Integrated Canvas LMS, to deliver engaging hybrid lessons, increasing student participation in active learning activities by 15%.
Mentored cohort of 30+ first-year students on academic planning and campus resources, enhancing the transition from high school to university expectations.
Leveraged educational technology, to create interactive educational experiences, supporting a diverse student body and improving accessibility.
Collaborated with university departments to align freshman seminars with retention goals, focusing on academic integrity and foundational skills.
Utilized data analytics within Canvas to track student engagement, allowing for early intervention and targeted academic support for at-risk freshmen.
Designed a digital portfolio assignment to help students track their personal growth and career goals throughout their first year.
Facilitated weekly seminars on time management, critical thinking, and digital literacy in both in-person and online formats.
Account Manager/Customer Success Manager
Semper Secure LLC
Barrington
12.2016 - 07.2021
- Achieved 100% client retention by proactively managing high-stakes security accounts and conducting monthly Executive Business Reviews (EBRs) with key stakeholders in hospitality, retail, and education sectors.
- Reduced client risk by performing tailored security risk assessments and emergency response planning, ensuring tailored strategies that meet specific property needs, resulting in a 20%+ increase in client satisfaction.
- Onboarded new clients within 24-48 hours, coordinating security logistics, site-specific training for SORA-licensed officers, and ensuring high-quality, professional deployment.
- Implemented a "Hospitality-First" training protocol in collaboration with operations to improve officer interaction standards, leading to a 30% reduction in client complaints and improved brand image.
- Managed client satisfaction in high-volume environments such as casinos and large-scale events, leveraging data-driven feedback to improve service quality and retention.
- Increased account revenue by 15% through upselling specialized services (fire watch, executive protection, or active shooter training) to existing clients.
- Acted as the voice of the customer, collaborating with leadership to adjust staffing models based on feedback, resulting in more proactive rather than reactive security coverage.
- Managed client relationships, ensuring satisfaction and retention through effective communication and support.
- Developed strategic account plans to drive growth and enhance service delivery for key clients.
- Analyzed market trends to identify new business opportunities, contributing to overall revenue growth strategy.
Senior Admissions Counselor
Holy Family University
Philadelphia, PA
06.2016 - 07.2021
- Constructed and executed a comprehensive virtual visit program during COVID-19, including interactive virtual tours and high-touch "1-on-1" virtual counseling sessions, maintaining consistent engagement despite campus closures.
- Exceeded recruitment goals by 10- 15% year after year in assigned territory by implementing creative virtual outreach strategies during the pandemic.
- Acted as Salesforce Administrator for the admissions team, managing prospect records, improving data integrity, and conducting automated funnel reporting to increase efficiency.
- Developed training documentation and onboarded 6+ new staff members on Salesforce functionality, improving team adoption of CRM best practices.
- Increased prospective student-to-applicant conversion rate by 12% through personalized virtual follow-ups and strategic, targeted communication via Salesforce.
- Spearheaded the pivot to virtual "Open House" events, resulting in an increase in participation compared to previous in-person events.
Admissions Counselor
Manor College
Jenkintown, PA
01.2015 - 06.2016
- Supported applicant recruitment and enrollment processes while maintaining compliance and accurate records.
- Utilized Slate CRM and communication platforms to streamline efficiency and improve applicant follow-up.
- Developed partnerships with schools and organizations to expand recruitment efforts.
- Exceeded annual recruitment goals by 12% by implementing personalized communication plans for a diverse, high-potential prospect pool.
Increased high school application submissions by [Percentage]% through targeted high-volume outreach, school visits, and improved community relationships. - Boosted yield rates by 5% through consistent applicant follow-up and targeted counselor engagement efforts.
CRM Transition & Strategic Initiatives (CAMS to Slate) - Led the successful, data-accurate migration from CAMS CRM to Technolutions Slate CRM, optimizing student communication flows and improving application processing speed.
- Mapped, tested, and imported critical legacy student data from CAMS to Slate, ensuring zero downtime for recruitment operations during the transition.
- Built and configured custom dashboards and data pipelines within Slate to provide real-time reporting on recruitment funnel metrics to stakeholders.
- Developed comprehensive Slate CRM training materials, facilitating workshops that accelerated department proficiency for 10+ admissions staff members.
- Conducted training sessions on Slate best practices, focusing on query building, event management, and automated nurturing campaigns, enhancing team efficiency
Education
MBA - Finance
Holy Family University
Philadelphia, PA05.2021
Bachelor of Science - Criminal Justice
Holy Family University
Philadelphia, PA05.2013
Skills
- Sales strategy execution
- Google Workspace
- Digital communication tools
- Slate CRM
- Salesforce
- Parent engagement and communication
- AI tools
- Microsoft Office Suite
- Data-driven instruction
- Learning Management Systems
- Blackbaud
- Presentation platforms
- Student achievement
Core Competencies
- Educational Technology Integration
- Strategic Planning
- AI Implementation & Digital Literacy
- Faculty Development
- Cross-Department Collaboration
- Change Management
- Learning Management Systems
- Data Analysis & Dashboards
- Student Information Systems
- Admissions CRM Platforms
- Budget & Resource Management
- Community Engagement
- Technology Training
- Project Management
- Communication & Stakeholder Engagement
- Innovation in Teaching & Learning
Relevant Educational Technology Leadership Experience
- Experience implementing and managing CRM systems, dashboards, and digital workflows to improve communication, tracking, and data-informed decision-making.
- Comfortable leading conversations around emerging technologies, artificial intelligence, digital literacy, and responsible technology use.
- Proven ability to collaborate across departments, explain technology concepts to non-technical audiences, and support faculty and staff with training and implementation.
- Experience balancing strategic vision with day-to-day operational execution, while ensuring student needs remain the priority.
- Skilled at evaluating systems, identifying opportunities for improvement, and introducing new tools without changing processes simply for the sake of change.
- Strong relationship builder who values visibility, collaboration, and continuous improvement across all areas of a school community.
Timeline
Business Development Consultant (Part-Time)
Independent Education & Transportation Consulting
02.2022 - 06.2024
Assistant Principal / Director of Athletics
Paul VI High School
07.2021 - Current
Assistant Men's Soccer Coach
Drexel University
06.2019 - 07.2021
Adjunct Professor
Holy Family University
01.2018 - 07.2021
Account Manager/Customer Success Manager
Semper Secure LLC
12.2016 - 07.2021
Senior Admissions Counselor
Holy Family University
06.2016 - 07.2021
Admissions Counselor
Manor College
01.2015 - 06.2016
Assistant Men's Soccer Coach
Holy Family University
08.2013 - 07.2023
MBA - Finance
Holy Family University
Bachelor of Science - Criminal Justice
Holy Family University