Sales and Business Deveopment Executive
MARK MORAN
Sales Director
Greenwich,CT
Summary
Growth strategist and sales leader with 15 years of B2B marketing and program management experience. Skilled in designing and executing integrated campaigns and piloting new channels to drive awareness and accelerate revenue, with a strong analytical approach to measuring impact. Partnered with marketing and sales teams to scale multi-channel growth programs and recognized as Verizon National Rookie Manager of the Year and Direct Energy Top 10 Nationwide Rep.
Overview
16
16
4
4
Sandler Selling System, Salesforce Inc, HubSpot, Thryv
Work History
Sales Director
Halyard Consulting
- Lead sales and go-to-market strategy for Halyard Consulting, driving business development initiatives, strategic partnerships, and revenue growth across SaaS, AI, and technology-focused markets
- Oversee positioning, outreach, and market expansion efforts for RFP Copilot, an AI-powered decision engine designed to help organizations qualify opportunities, streamline proposal development, and improve RFP win rates
- Develop and execute targeted outbound campaigns engaging C-suite executives, consulting firms, GovTech platforms, SaaS providers, and enterprise decision-makers
- Build and manage high-value sales pipeline through relationship-driven outreach, strategic account targeting, and executive-level discovery conversations
- Create executive sales materials, buyer strategies, messaging frameworks, and valuation narratives to support client acquisition, product positioning, and potential M&A discussions
- Collaborate closely with founders and leadership teams to refine pricing strategy, product-market fit, growth initiatives, and scalable revenue operations
- Utilize CRM platforms, outbound automation tools, and performance analytics to optimize sales processes, track engagement, and improve conversion metrics
- Position RFP Copilot as a strategic AI capability that enhances decision-making, operational efficiency, and competitive positioning for consulting and enterprise organizations
Director of Sales & Marketing
PeakWaves Studio
- Identified high-value B2B marketing opportunities and partnerships to accelerate revenue growth
- Partnered with founders to refine positioning, pricing, and growth strategy, leveraging market traction to increase perceived value and optimize exit outcomes
- Led end-to-end business development efforts from initial outreach through advanced-stage negotiations, aligning solutions to strategic buyer needs
- Developed executive-level sales materials, including buyer dossiers, messaging frameworks, and valuation narratives to support deal execution
- Generated and managed high-value pipeline, prioritizing quality conversations that created multi-buyer interest and competitive deal tension
- Built and executed targeted outbound campaigns engaging C-suite and senior leaders across SaaS, consulting, and enterprise organizations
- Directed go-to-market strategy and positioning for SaaS assets, reframing products as strategic acquisition targets to drive buyer demand
- Optimized sales processes and team performance through performance measurement and analysis in competitive markets
Head of Business Development (Freelance)
Vector Visionary
- Secured new clients, partnerships, and revenue streams through direct mail and gifting programs
- Tracked industry trends and competitors to shape strategy, leveraging an analytical mindset to inform growth marketing initiatives
Senior Sales Executive
Digital Resource
- Sold and implemented digital growth strategies for nationwide clients
- Built franchise model that scaled single dental practice to 4 locations
- Completed Sandler Selling Systems training; represented firm at industry events
Senior Campaign Manager – Greater NY
Cydcor (Verizon)
- Led 25+ reps on Verizon’s largest B2B campaign using Salesforce/HubSpot/SmartLead
- Delivered 125% sales growth in NY territory; earned NJ expansion
- Ran weekly training on product launches, negotiations, and account management
Regional Campaign Manager – Connecticut
Cydcor (Verizon)
- Scaled team from 15 → 35 reps; established new sales standards
- Drove 22% market share growth and 10% higher rep commissions
- Managed budgeting, incentives, and daily training workshops
Sales Associate → Lead Account Executive → Assistant Manager
Cydcor (Direct Energy)
- Promoted 3× for top performance and leadership
- Built team of 7 reps each earning $1,500+/week
- Led 3 weekly meetings on closing, prospecting, and goal alignment
- Earned Top 10 Nationwide Sales Rep recognition
Creative Advertising Junior Account Executive
Havas Worldwide New York
01.2012 - 01.2013
- Supported integrated campaigns across creative, media, and digital teams
Sales & Marketing Junior Associate (Summer Internship)
Green Mountain Coffee Roasters
06.2008 - 09.2008
- Executed retail placement and promotional strategies
- Conducted competitive analysis to inform localized tactics
Education
B.S. - Communications
Manhattanville College
01.2011
B.S. - Communications
Connecticut College
01.2009
Skills
- B2B Marketing
- Growth Marketing
- Field Marketing
- Experiential Marketing
- Direct Mail Programs
- Gifting Programs
- Cross-functional Collaboration With Marketing
- Cross-functional Collaboration With Sales
- Performance Measurement
- Analysis
- Analytical Mindset
Certification
- Sandler Selling Systems
- Thryv Partner
- Keap Partner
- Russell Brunson Funnel Builder
Key Accomplishments
- Verizon National Rookie Manager of the Year, beat quota 6 straight quarters
- Grew Verizon CT office, from 15 → 35 reps: drove 22% market share gain
- Boosted Direct Energy commercial usage, +15% for 5 consecutive quarters
- Named Direct Energy Top 10 Nationwide Sales Representative
Timeline
Creative Advertising Junior Account Executive
Havas Worldwide New York
01.2012 - 01.2013
Sales & Marketing Junior Associate (Summer Internship)
Green Mountain Coffee Roasters
06.2008 - 09.2008
Sales Director
Halyard Consulting
Director of Sales & Marketing
PeakWaves Studio
Head of Business Development (Freelance)
Vector Visionary
Senior Sales Executive
Digital Resource
Senior Campaign Manager – Greater NY
Cydcor (Verizon)
Regional Campaign Manager – Connecticut
Cydcor (Verizon)
Sales Associate → Lead Account Executive → Assistant Manager
Cydcor (Direct Energy)
B.S. - Communications
Manhattanville College
B.S. - Communications
Connecticut College