Mark St. Peter
Greater Pacific Industries
Renton
38
years of professional experience
Results-driven marketing manager with a proven track record in digital and social media marketing. Skilled in strategic planning, staff management, and driving impactful marketing campaigns.
Work History
Marketing Manager
27 Years 10 Months- Developed integrated marketing strategies to enhance brand visibility across multiple channels.
- Led cross-functional teams to execute successful product launches and promotional campaigns.
- Analyzed market trends to inform strategic planning and optimize marketing initiatives.
- Oversaw digital marketing efforts, including SEO, SEM, and social media campaigns, driving engagement.
- Collaborated with sales departments to align marketing strategies with revenue goals and customer needs.
- Managed budgets for various marketing projects while ensuring maximum ROI through cost-effective strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Senior Merchandise Manager
10 Years 7 Months- Led cross-functional teams to develop and implement merchandise strategies aligning with corporate objectives.
- Analyzed market trends and consumer insights to optimize product assortment and pricing strategies.
- Mentored junior staff on best practices in inventory management and visual merchandising techniques.
- Collaborated with vendors to negotiate favorable terms, ensuring competitive pricing and quality standards.
- Spearheaded seasonal planning processes, resulting in successful product launches that met customer demand.
- Enhanced customer satisfaction by closely monitoring trends and adjusting merchandise selections accordingly.
- Reduced excess inventory by developing targeted clearance strategies and promotional markdowns during end-of-season periods.
- Increased sales by developing and implementing effective merchandising strategies for various product lines.
Education
MBA - Marketing
Bachelor of Arts - Marketing & Finance
Skills
Digital marketing
Social media marketing
Staff management
Customer relationship management (CRM)
Strategic planning
Creative direction
Marketing campaigns
Business development
Accomplishments
- Achieved $40 million revenue through effectively managing all aspects of marketing department.
- Received “President's Club” status for outstanding sales contribution-several years running.
- Received “Most Valuable Player” for sales performance.
- Oversaw 2019/2020 rebranding effort from traditional sales to PPE, contributing to best company revenue to date.
Timeline
Marketing Manager
Greater Pacific Industries
08.1998 - CurrentRead More
Senior Merchandise Manager
JCPenney
01.1988 - 08.1998Read More
Seattle University
MBA from Marketing
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Universtiy of Washington
Bachelor of Arts from Marketing & Finance
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