Mark Ellsworth
Dallas,TX
Summary
Experienced professional with 17 years in the beauty industry, specializing in brand awareness and revenue growth through strategic account development. Skilled in delivering high-touch retail and training experiences and building strong customer, client, and retailer relationships. Comprehensive knowledge and technique in color, skin, and hair solutions.
Overview
9
9
years of professional experience
Work History
Market Trainer
Hourglass Cosmetics
Dallas, Texas
07.2021 - Current
- Conducted training sessions on product knowledge, customer service, sales techniques, and new launches.
- Supported regional and global trainers in executing promotional events.
- Established relationships with vendors to collaborate and cross-sell in-store.
- Monitored inventory daily and calling out areas of opportunity.
National Sales and Education Executive (contract)
Victoria Beckham Beauty
Dallas, TX
07.2023 - 01.2024
- Contracted to open brick-and-mortar locations in Neiman Marcus, conducting opening trainings nationwide.
- Generated $20k in opening revenue through a successful public appearance at Neiman Marcus in October 2023.
- Distributed corporate sales plan across e-commerce and brick-and-mortar; initiated 2024 sales planning.
- Managed and tracked shipping and receiving orders in retailers.
- Staffed, trained, and onboarded permanent and contract staff for retail operations.
- Partnered with HR to establish new hire onboarding protocol covering product knowledge and dress code.
- Developed guidelines on culture, community standards, KPIs, and certification processes.
- Collaborated with third-party consultant to design education programs including training modules and digital assets.
- Coordinated with marketing and social media teams to ensure cohesive messaging across platforms.
- Managed travel, expense budget, freelance payroll, and administrative budget for supplies.
National Artistry & Sales Executive
Kjaer Weis Beauty
Dallas, TX
10.2022 - 06.2023
- Managed Central and West territories, based in Dallas, TX.
- Responsible for all training and education in in Bluemercury and Credo doors within the territory, 30 accounts total.
- 60% travel - quarterly call cycle to visit all accounts, creating and spreading brand awareness with each visit and excitement with each visit.
- Retail events - working with retailers to curate home grown retail events and planning and execution of corporate level animation.
- Freelance - interview, hire, and onboard new field talent. Development of relationships and provide regular coaching and guidance.
- Create social media content for brand promotion on social media platforms.
Retail Events Manager
Furtuna Skin
Dallas, TX
06.2021 - 10.2022
- Management of all retail events and animation in retailers nation wide.
- Responsible for creating brand awareness and exposure in retailers through home grown and corporately sponsored events.
- Facilitated training and education for all Bluemercury, Saks 5th Ave, and Neiman Marcus accounts.
- Developed monthly call cycles to provide continued education and sales support for all accounts.
- Planned and executed promotional events. Most recently hosting a public appearance with the founder of the brand inside Bluemercury, generating $5k+ in sales.
- Created and maintained strong relationships with district and store management, as well as vendors.
Account Executive
Dr. Dennis Gross Skincare LLC
Dallas, TX
07.2019 - 07.2020
- Managed sales and operations for $1.24 million territory that included 18 doors in retailers; Sephora, Nordstrom, and Dillards.
- Determined sales and training needs by observing client/staff transactions, reviewing and tracking sales reports, and receiving input from store leadership.
- Developed month to month call cycle for 18 accounts in DFW to provide innovative training, continued education, and sales support based on the individual retailer's needs.
- Executed strategic action plans to achieve sales goals in alignment with corporate roll outs and launches.
- Planned quarterly retail event schedule based on product launches and store promotions to increase sales, with an average of 115% to goal. Highest achievement: 3 day masterclass in Sephora, generating $37,000 in revenue. Highest event to date at Northpark Sephora.
- Recruited sales representatives and licensed estheticians, conducted orientation and on boarding training, provided coaching/feedback, and developed call cycle for additional in store support.
- Managed expense reports, payroll/timekeeping, and back of house operations.
- Travel: 30%
Sales and Education Manager
Caudalie
Dallas, TX
08.2018 - 08.2019
- Managed sales and operations for a $1.4 million territory that included 42 accounts in 6 states, within retailers Sephora, BlueMercury, and independent accounts.
- Monitored and managed inventory for accounts, calling out discrepancies.
- Managed sell in orders for independent accounts like Equinox spa's and new account openings.
- Blended business's goals, mission and values with learning development initiatives to deliver high-quality training to employees.
- Researched and prospected emerging market opportunities to open new accounts and expand retail and customer base.
- Promoted, planned, and coordinated execution of regional and national company sponsored events and business development
- Average retail event sales achievement: 120% to plan. Highest single volume event: $7,000, 1 day event.
- Travel: 70%
Salon Manager
MAC and Bumble & bumble - hair and makeup studio
Dallas, TX
04.2016 - 07.2018
- Opened first of its kind concept store in collaboration with MAC Cosmetics.
- Partnered with corporate education team to execute brand culture training and develop new training modules designed to integrate hair with makeup and elevate the customer experience.
- Developed new revenue streams by using social media accounts and strategic marketing activities to entice customers to try salon services.
- Established and updated schedules to meet expected coverage demands and capitalize on individual employee expertise.
- Mentored and coached team members to achieve and increase individual productivity, provide continued education, and manage payroll/timekeeping.
Education
Apparel Merchandising And Design / Marketing
Central Michigan University
Mount Pleasant, MISkills
- Makeup artistry application
- Training/education program development
- Account Planning and Management
- Sales strategies implementation
- Budget management
- Call cycle rotation and management
- Sell in/sell thru strategies and negations
- Event/promotional planning and coordination
- Retailer/team relationship management
- Customer/client acquisition
- Recruitment and hiring
- Visual merchandising
- Team development strategies
- TV/media/public speaking
- Professional makeup artist
Timeline
National Sales and Education Executive (contract)
Victoria Beckham Beauty
07.2023 - 01.2024
National Artistry & Sales Executive
Kjaer Weis Beauty
10.2022 - 06.2023
Market Trainer
Hourglass Cosmetics
07.2021 - Current
Retail Events Manager
Furtuna Skin
06.2021 - 10.2022
Account Executive
Dr. Dennis Gross Skincare LLC
07.2019 - 07.2020
Sales and Education Manager
Caudalie
08.2018 - 08.2019
Salon Manager
MAC and Bumble & bumble - hair and makeup studio
04.2016 - 07.2018
Apparel Merchandising And Design / Marketing
Central Michigan University
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