Marla Kelly
Visual Merchandising Manager
Diamondhead,MS
Summary
Dynamic Visual Merchandising Manager with a proven track record at At Home, enhancing brand visibility and sales through creative displays and strategic product placement. Skilled in merchandise presentation and fostering team excellence, I spearheaded initiatives that significantly improved customer experience and sales revenue. Expert in utilizing visual standards manuals and adept at clear, effective communication.
Overview
15
15
years of professional experience
Work History
Visual Merchandising Manager
At Home
02.2021 - Current
- Built and filled displays that showcased new products, boosting brand awareness and sales performance.
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Conducted regular assessments of store layout, making data-driven adjustments to optimize traffic flow and product visibility.
- Improved store aesthetic by selecting appropriate fixtures and lighting, furniture for Themed Shop displays .
- Managed inventory levels for props and decorative elements, ensuring availability while staying within budget.
- Managed merchandising standards and maintained consistency across distribution channels.
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Spearheaded visual merchandising for At Home professional partnerships brands such as Ty Pennington, by creating strategic presentation of product line for display tables and shops.
- Increased sales revenue by strategically placing high-demand products in visually prominent areas.
- Assisted store director with seasonal decoration plan, creating immersive shopping experience that drove increased foot traffic.
- Enhanced store visual appeal by designing and implementing creative merchandising displays.
- Managed inventory levels for optimal product assortment.
- Established open lines of communication with store personnel regarding any changes made in the visual merchandising plan, ensuring smooth transitions.
- initiated and simplified planograms and merchandising strategies to improve processes and results.
Bar Manager
MS Air National Guard All Ranks Club
03.2010 - 03.2020
- Closed out cash register and prepared cashier report at close of business.
- Created a welcoming atmosphere, fostering a loyal customer base and repeat business.
- Oversaw maintenance tasks for the bar area, ensuring a clean and safe environment for patrons at all times.
- Mentored and trained staff members to ensure exceptional customer service standards.
- Kept alcoholic beverages well-stocked and organized to meet expected demands.
- Crafted special drink and cocktail menu items for seasonal offerings.
- Adhered to state laws regarding alcoholic beverage services and customer regulations.
- Handled conflict resolution among staff members promptly and professionally, maintaining a positive work environment.
- Introduced new cocktails to the menu based on market research that became popular choices amongst customers.
- Streamlined inventory management for optimal stock levels and reduced waste.
- Developed strong relationships with suppliers, negotiating favorable terms and pricing.
- Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks, and customer-focused events.
- Safeguarded compliance with health, safety, and sanitation regulations in all operations.
- Implemented cost control measures to maximize profit margins without compromising on quality or service levels.
Education
Associate of Science - Surgical Technology
Mississippi Gulf Coast Community College
Gulfport, MS05.2009
Skills
Customer experience
Merchandise presentation
Creative vision
Visual storytelling
Departmental Clean-up
Clearance Execution
Inventory control
Store Management
Planogram execuexecution
Timeline
Visual Merchandising Manager
At Home
02.2021 - Current
Bar Manager
MS Air National Guard All Ranks Club
03.2010 - 03.2020
Associate of Science - Surgical Technology
Mississippi Gulf Coast Community College
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