Marla McNeil
Bowie ,MD
Summary
Digital Marketing Specialist with 6+ years of experience driving growth, revenue, and audience engagement through data-driven campaigns across consumer and nonprofit sectors. Skilled in performance marketing, content strategy, analytics and campaign execution. I’m excited for the opportunity to bring my experience and curiosity to your team, jump into new projects, and help grow your organization in a meaningful way.
Overview
6
6
years of professional experience
Work History
Freelance Digital Marketing Manager
Upwork.com
12.2025 - Current
- Developed and executed high-performing promotional campaigns, including a Save the Date campaign that generated 42K+ views, 1.7K+ likes, 900+ shares, 556 new followers, and 300+ VIP sign-ups in under 5 days organically.
- Monitor client's corporate social media accounts and websites to ensure positive online presence using Sprout Social, Tiktok, and Facebook for Business that connected over 4,000 new followers and interactions within 3 months.
- Led end-to-end digital marketing strategy for small businesses and event-based brands, driving measurable growth across social media, print, web, and brand campaigns.
- Directed brand and website strategy for clients, including a full website revamp that helped drive 1.4K visits, 1.2K unique visitors, and 2.2K page views within 30 days of launch.
Digital Marketing Specialist
Habitat For Humanity
01.2025 - 11.2025
- Produced short films and oversaw end to end creative development for sponsor decks, event programs, monthly newsletter, social campaigns and signage systems.
- Led a marketing partnership with WSSC Water, creating co-branded campaigns and outreach materials that strengthened community trust and elevated awareness of Cap Leak Repair program and housing initiatives.
- Spearheaded marketing strategy supporting affordable housing initiatives, ReStore retail operations, and major fundraising campaigns across Montgomery & Prince George’s County.
- Oversaw website strategy and ongoing maintenance, improving site navigation, updating program content, and aligning digital design with objectives.
- Launched and implemented a ReStore loyalty program, driving 2,000+ member sign-ups within the first 30 days through in store activation, SMS integration and social-driven incentives increasing repeat traffic and customer retention.
- Led cross functional event marketing and sponsorship strategy for Women Build, Polo Classic, and donor appreciation initiatives, securing corporate partnerships and contributing to $2M in fundraising revenue through strategic prospecting and tailored proposals.
Digital Marketing Specialist
Eve's Body Fuzion's
04.2023 - 11.2024
- Increased lead generation by designing high-converting trade show displays, attracting 175+ visitors per event and generating 39+ qualified leads.
- Drove 38% ROI on product launch campaigns by executing targeted email marketing strategies, achieving 25% open rates and 15% CTR through audience segmentation in Mailchimp.
- Led and executed a full website redesign to improve user experience and navigation, resulting in an 18% increase in average session duration and a 12% increase in new customer purchases.
Marketing Project Coordinator
Eve's Body Fuzion's
10.2022 - 04.2023
- Conducted market research to identify target audiences and uncover key skincare needs,
- Assisted on brand events, including trade shows, product launches, and conferences, to drive customer engagement and lead generation.
- Managed digital marketing projects and client accounts, ensuring timely execution, brand consistency, and campaign performance.
- Tracked and maintained customer payments and account records, supporting accurate financial reporting and client relationship management.
Marketing Data Analyst
PERDUE Farms
03.2020 - 08.2022
- Increased online sales by 20% by developing segmented email campaigns based on customer behavior, achieving a 30% uplift in open rates during peak holiday campaigns.
- Executed high-performing paid search campaigns across Instacart, Walmart, and Sam’s Club, leveraging data-driven keyword strategies to improve visibility and conversion rates.
- Led the Dinosaur Nuggets campaign, generating 1M+ impressions and driving a 15% increase in sales within two weeks.
Education
Master of Science - Applied Data Science & Artificial Intelligence
Syracuse University
05-2024
Bachelor of Arts - Mass Communications
Salisbury University
12-2020
Skills
- Performance Marketing (PPC Paid Social)
- Data Analytics & Reporting
- Content strategy
- SEO & Organic Growth
- AI & Marketing Automation
- Media Production
Timeline
Freelance Digital Marketing Manager
Upwork.com
12.2025 - Current
Digital Marketing Specialist
Habitat For Humanity
01.2025 - 11.2025
Digital Marketing Specialist
Eve's Body Fuzion's
04.2023 - 11.2024
Marketing Project Coordinator
Eve's Body Fuzion's
10.2022 - 04.2023
Marketing Data Analyst
PERDUE Farms
03.2020 - 08.2022
Master of Science - Applied Data Science & Artificial Intelligence
Syracuse University
Bachelor of Arts - Mass Communications
Salisbury University
Additional Information
Canva | Hubspot | Salesforce | Microsoft Suite | InDesign | Photoshop | Mailchimp | Tableau | Shopify | Google Analytics | Hootsuite | Wordpress | Adobe Premiere