Marlee Hathaway

• Improved digital marketing reach by 189% and social media engagement by 145% in the first two months of involvement with the project.
• Led 10+ "kickoff" events conducting presentations and demonstrations of the ePortfolio system to my student peers and faculty members at IU Indianapolis. Assisted with collaborative kickoff events and workshops.
• Spearheaded recruiting efforts for the Engaged Learning and ePortfolio Showcase - an opt-in digital library of academic, research-oriented, or creative work from the IU Indianapolis community.
• Created a full PR/Marketing campaign for an Institute initiative with comprehensive internal communication materials for its successful future replication. Organized its execution for 3 academic semesters.
• Represented my office at the 2024 Conference on General Education, Pedagogy, and Assessment Pre-Conference Workshop for the American Association of Colleges and Universities.
• Streamlined internal processes to enhance team efficiency and improve overall project outcomes implemented a new system for data repository.
• Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
• Made training materials for new hires and professional development trainings for my team.
• Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.

• Coordinated with different local professionals each month to be guest speakers at our monthly meetings. (5+ events each semester organized by myself alone.)
• Created professional development workshops for chapter members to elevate skills needed for the modern workplace.
• Offered peer mentoring to support the professional and academic development of my peers.
• Kept all members involved by delegating tasks based on need and individual strengths.
• Improved public knowledge and perception of group by utilizing social media, partnerships, and news highlights.
• Managed chapter budget effectively, prioritizing expenditures to maximize impact on member experience and overall goals.

• Collaborated with 5 other interns to produce a news show starring WISH-TV anchor Phil Sanchez.
• Wrote daily stories based on press releases, video footage, and notes given by my supervisor.
• Developed strong communication skills through regular interactions with supervisors, peers, and other department personnel.

• Conducted over 200 hours of database and survey research.

• Managed the tasks of myself and 3 teammates to ensure a cohesive and high-impact final product for the client.

• Developed a 90-second presentation pitch to persuade others to join my team – resulting in the successful recruitment of 3 individuals.

• Recorded data and maintained source documentation following good documentation practices.
• Enhanced research outcomes by conducting thorough literature reviews and data analysis.
• Conducted fieldwork, collecting vital data to supplement existing research efforts.

• Achieved exclusive status as being the lead personal stylist for our store led 15+ one-on-one personal shopping sessions a day with an average sale of over 50 dollars.
• Won first place in the Summer-Fall 2022 recruiting for new hires contest with over 20 more recruits than second place.
• Provided excellent customer service, resulting in positive feedback and repeat business.