MARLEEN Y. GONZALEZ-HERNANDEZ
Fort Myers,FL
Summary
Strategic Marketing and Public Relations leader with 15+ years of experience driving brand growth, revenue alignment, and enterprise reputation across technology, public sector, nonprofit, publishing, and innovation-driven organizations. Proven ability to build and scale integrated marketing and communications functions that strengthen market positioning, accelerate demand generation, and elevate executive visibility. Experienced in managing seven-figure budgets, leading cross-functional teams, aligning PR with digital marketing and sales strategy, and translating complex business initiatives into compelling brand narratives that drive measurable business results.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Principal, Strategic Communications & Marketing Advisor
Ser Familia
Fort Myers, FL
06.2023 - Current
- Serve as senior marketing and communications leader operating as a fractional Marketing & PR Director for nonprofit and mission-driven organizations.
- Develop and execute integrated marketing and public relations strategies aligned with brand growth and community engagement goals.
- Align content marketing, media relations, and digital strategy to increase awareness, stakeholder trust, and donor engagement.
- Partner with executive leadership to shape brand positioning, executive messaging, and thought leadership campaigns.
- Design and implement marketing frameworks supporting paid media, organic content, and earned media amplification.
- Manage vendor relationships, marketing budgets, and performance reporting.
- Drive media outreach and community partnerships to strengthen organizational visibility and market presence.
Public Relations Director
CMRignite
Fort Myers, FL
09.2024 - 03.2025
- Directed integrated PR and marketing communications strategies for high-growth clients in technology, sustainability, and innovation sectors.
- Led end-to-end communications strategy aligned with business development and revenue growth objectives.
- Built and managed a 15-person cross-functional team spanning media relations, content, digital marketing, and communications operations.
- Integrated earned media with content marketing and executive thought leadership to increase brand authority and market visibility.
- Secured top-tier national media coverage driving brand credibility and investor awareness.
- Oversaw communications budgets exceeding $1M and implemented analytics frameworks to measure campaign performance.
- Collaborated with marketing, product, and sales leadership to ensure message alignment across campaigns and product launches.
Public Relations Director
Zintel PR
Fort Myers, FL
01.2022 - 02.2024
- Led corporate communications and brand marketing strategies for public and private sector clients.
- Developed integrated PR and marketing campaigns supporting digital health, innovation, and enterprise transformation initiatives.
- Partnered with C-suite leaders to shape brand positioning and enterprise messaging frameworks.
- Managed cross-channel communications including media outreach, content marketing, internal communications, and stakeholder engagement.
- Mentored marketing and PR professionals while establishing quality standards and campaign measurement processes.
- Supported executive visibility programs through speaking engagements, media training, and thought leadership content development.
Public Relations Manager
Wondros
Nashville, TN
09.2018 - 01.2020
- Led strategic communications and marketing initiatives for healthcare and innovation clients.
- Developed brand narratives supporting product launches and digital transformation initiatives.
- Executed change management communications aligned with organizational growth.
- Created executive messaging, editorial content, and campaign materials across digital and media platforms.
- Drove employee engagement and stakeholder communications during transformation periods.
Public Relations Specialist
HarperCollins Publishers
Nashville
03.2014 - 07.2018
- Managed publicity and marketing communications for national book launches in science, culture, and innovation.
- Developed media strategies and press campaigns driving national coverage and consumer awareness.
- Created promotional content and messaging frameworks for consumer and trade audiences.
- Coordinated media tours, interviews, and event-based marketing initiatives.
Web Content Producer
U.S. General Services Administration
Washington, D.C.
03.2014 - 07.2018
- Produced digital content supporting federal programs and enterprise services.
- Managed website content strategy and digital communications for government initiatives.
- Optimized content for accessibility, engagement, and public information clarity.
- Collaborated with program managers and technical teams to translate complex information into user-focused messaging.
- Developed and managed web content strategies to enhance user engagement across multiple platforms.
Communications Specialist
AT&T
Fort Myers, FL
01.2010 - 01.2014
- Supported enterprise communications, brand messaging, and internal marketing initiatives.
- Developed communications supporting product rollouts and cross-functional initiatives.
- Created executive messaging reinforcing company vision and customer value propositions.
- Enhanced employee engagement through internal marketing campaigns and leadership communications.
Education
MBA - Marketing & Strategy
University of Georgia – Terry College of Business
Atlanta, GA01.2027
Master of Arts - Public Relations
Universidad Del Sagrado Corazón
Puerto Rico12.2022
Bachelor of Arts - Digital Communications And Media
Universidad De Puerto Rico
Puerto Rico12.2010
Skills
- Integrated Marketing Strategy
- Brand Management & Positioning
- Public Relations & Media Relations
- Content Marketing & Editorial Strategy
- Demand Generation Alignment
- Digital Marketing & Paid Media Integration
- Executive Visibility & Thought Leadership
- Corporate Communications
- Internal Communications & Change Management
- Crisis & Reputation Management
- Stakeholder & Board Communications
- Campaign Analytics & ROI Measurement
- Team Leadership & Budget Oversight
EXECUTIVE HIGHLIGHTS
- Led integrated marketing and PR strategies supporting revenue growth and brand authority across multiple industries.
- Managed communications and marketing budgets exceeding $1M with clear KPI tracking and ROI reporting.
- Built and led cross-functional teams of 15+ professionals across PR, content, digital, and marketing operations.
- Secured national media placements in WIRED, Bloomberg, Fast Company, Axios, and TechCrunch.
- Directed enterprise-level change communications and brand transformation initiatives across multi-state and federal organizations.
- Strengthened executive positioning through media training, keynote development, and thought leadership platforms.
Affiliations
ALPFA (Association of Latino Professionals For America) | 2024 – Present
Director of Storytelling & Podcast Producer
- Lead national brand storytelling strategy to strengthen organizational visibility, member engagement, and thought leadership positioning.
- Partner with the executive board to develop messaging frameworks that support leadership development, diversity, and inclusion initiatives.
- Produce and oversee the organization’s podcast, managing content strategy, guest coordination, production workflow, and distribution to amplify member voices and expand audience reach.
Certification
- Public Relations License (R-1270)
- HubSpot Content Marketing Certification
- Google Ads Certified
- Meta Blueprint: Advanced Media Planning & Buying
Timeline
Public Relations Director
CMRignite
09.2024 - 03.2025
Principal, Strategic Communications & Marketing Advisor
Ser Familia
06.2023 - Current
Public Relations Director
Zintel PR
01.2022 - 02.2024
Public Relations Manager
Wondros
09.2018 - 01.2020
Public Relations Specialist
HarperCollins Publishers
03.2014 - 07.2018
Web Content Producer
U.S. General Services Administration
03.2014 - 07.2018
Communications Specialist
AT&T
01.2010 - 01.2014
MBA - Marketing & Strategy
University of Georgia – Terry College of Business
Master of Arts - Public Relations
Universidad Del Sagrado Corazón
Bachelor of Arts - Digital Communications And Media
Universidad De Puerto Rico