Marketing Director
Wanda Fisher
IKEA Home Furnishings
Norristown,PA
Strategic Marketing Director with 20+ years expertise in brand management, omni-channel campaigns, paid media planning, creative development, CRM, and event activation. Drives growth through effective campaign tracking and KPI reporting while ensuring consistent brand execution. Leads 50+ annual campaigns, co-manages a $250M+ annual budget.
28
Years of experience
Work History
Director of Marketing Communications
15 Years 1 Month
IKEA Home Furnishings - Philadelphia, Pennsylvania | 09.2011 - Current
- Coordinated 50+ annual paid media campaigns, steering planning, creative development, and event activations for established and new markets across the U.S.
- Co-manage annual $250M+ budget while fostering strong relationships with creative, media, activation, PR, and CRM agencies.
- Build brand awareness through omni-channel campaigns to supplement national media and maintain consistent branding across all touch points.
- Supported customer engagement by creating content and events across multiple platforms to grow loyalty program base and drive repeat visitation and increased sales spend.
- Developed and maintained marketing training program for retail units.
- Worked with cross-functional internal teams to align marketing strategies with goals & KPI's.
- Analyzed market insights to uncover opportunities for expanding into new markets and customer segments.
- Tracked and reported KPI results to measure marketing campaign success.
Regional Sales and Marketing Manager
6 Years 7 Months
Borders Books and Music | 01.2005 - 08.2011
- Managed activation program with 500+ events per year and $10M in sales results.
- Executed targeted paid media campaigns for 600+ units, enhancing brand visibility.
- Collaborated with vendors to secure co-op advertising pricing and obtain promotional materials, optimizing in-store campaign effectiveness.
- Researched market trends to identify new growth opportunities.
- Designed training program for store managers and marketing team to improve planning and execution of events.
- Recruited team members to support district managers and regional director in marketing efforts.
Marketing Manager
6 Years 1 Month
BMG Music - Chicago, IL | 12.1998 - 01.2005
- Developed and executed marketing strategies for 200+ annual artist recording launches and retail promotions across southeast locations, enhancing brand presence.
- Primary marketing responsible for campaigns at national retailers Target, Best Buy and Musicland chains.
- Built partnerships with key influencers to expand brand visibility across national chains and local independent record retailers.
- Managed budgets and allocated funds to high-impact initiatives, ensuring alignment with business goals and maximizing marketing effectiveness.
- Mentored junior team members with guidance and support to strengthen marketing skills and professional growth.
Education
Associate of Arts - Music Marketing And Business
Art Institute - Atlanta, GA
Skills
Brand management
Omnichannel marketing
Integrated marketing strategy
Paid media strategy & planning
Campaign analytics
Budget management
Agency management
Event marketing & activation
Timeline
Director of Marketing Communications
IKEA Home Furnishings
09.2011 - CurrentRead more
Regional Sales and Marketing Manager
Borders Books and Music
01.2005 - 08.2011Read more
Marketing Manager
BMG Music
12.1998 - 01.2005Read more
Art Institute - Associate of Arts, Music Marketing And Business
Read more