Marlene Clarke Victorine

Support communities throughout the east coast and mid west that are facing operational and occupancy challenges.

• Employs unique insights gained within one community's opportunities to optimize sales in the next community assignment.
• Drives occupancy growth while prioritizing rate integrity
• Maintains knowledge of relevant competition in the market
• Manages CRM to generate high move-in volume
• Works in conjunction with operational and clinical specialists and community associates to enhance customer and resident satisfaction.
• Engages in both on- and off-site business development promoting a positive image to the larger community.

• Analyzed sales and marketing data for improved strategies for new Independent Living community pre-construction.
• Cultivated strategic alliances with key partners and vendors.
• Sourced & recommended advertising opportunities resulting in 75% increase in inquiries.
• Organized direct mail campaigns inviting qualified prospects to attend presentation at high-end country club resulting in 110 attendees.
• Collaborated with marketing teams to help sales campaigns reach target audiences. Increased social media posts by 75%.
• Edited website for accuracy, efficiency and user experience.
• Hired, trained and mentored Sales Counselor new to IL start-up initiative.

• Managed team of sales representatives, providing guidance, coaching and support.
• Managed all pre-leasing processes including building priority partner pool of 150 waitlist applicants prior to community opening.
• Moved in 22 residents into 15 apartments during 1st month of opening in midst of Covid lockdown.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Forecasted sales and established processes to achieve occupancy goals.
• Established pricing strategies to maximize occupancy and revenue.
• Held regularly scheduled meetings with sales team to identify hot leads, selling hurdles and next steps.
• Liaised with department leaders and regional teams to develop solutions and accomplish shared objectives.

• Trained and mentored new sales representatives.
• Generated new leads through networking and attending industry events.
• Utilized Sales Force CRM software to manage customer accounts and track performance metrics.
• Created presentations to effectively demonstrate product features and competitive advantages.
• Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
• Contributed to event marketing, sales and brand promotion.
• Retained excellent client satisfaction ratings through outstanding service delivery.
• Won sales team awards for exceeding projected occupancy in first and second year of operation.

• Generated new leads through networking and attending industry events.
• Collaborated with cross-functional teams to achieve highest level of customer experience.
• Utilized Yardi CRM software to manage customer accounts and track performance metrics.
• Delivered sales presentations to large & small groups
• Contributed to team objectives in fast-paced environment.
• Maintained knowledge of evolving changes in marketplace.
• Exceeded company-defined sales quotas resulting in 95% occupancy in Assisted Living, 100% occupancy in Memory Care and 85% occupancy in Independent Living within first year of operation.
• Attended monthly sales meetings and quarterly sales trainings.
• Contributed to event marketing, sales and brand promotion.

• Led IL,AL,MC community from pre-sales to 90% occupancy within first year of operation.
• Generated professional networks by engaging in professional, industry and community organizations including Rotary and local Chamber of Commerce.
• Planned and delivered presentations at informational luncheons, professional gatherings and staff training sessions.
• Utilized extensive communication and interpersonal skills to reach out to prospective leads.
• Met regularly with Executive Director and Regional Sales Manager to discuss sales strategies and brainstorm new ways to increase occupancy
• Recognized as Top Sales Team within company's portfolio.