Marta Aller

• Personalizing NG and LNG supply offers for industrial clients.
• Portfolio management.
• Monitored competitors' pricing activities to make effective decisions that would improve company revenue.
• Energy markets analysis.
• Carefully monitored market trends to ascertain best pricing for company's products.
• Support and training for sales forces.
• Designing, developing and testing new tools and workflows.

Highlights:

• Participation in a project to adapt work structure to a new model with agile methodology, working for one year accordingly. Canvas model, Jira.
• Creation, implementation and follow-up of a customer loyalty campaign (Industrial B2B). Success with a renewal rate of 90% of the target audience.

• Elaboration of Product business model.
• Detailed product design: target audience definition, value proposition, sales operations and delivery, pricing, sales training and support.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Prioritized roadmap in order to achieve product goals and metrics.
• Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
• Coordinated project planning and execution with team members and team leads.
• Negotiation and management of relationships with suppliers.

Highlights:

• Creation, implementation and follow-up of customer portfolio management: price relocation project, according with market, with a profit of 7 MM Euro.
• Product owner in a corporate App creation project for sales forces: This App allows to compare electricity and gas rates between our company and the rest of companies in energy business. showing graphs and interesting information for customers in live.
• Active participation in Salesforce integration as CRM in Enel.

• Development of technical specifications for new product and services.
• Design of service-level agreements with suppliers.
• Design, launch and coordination of communication and sales campaigns.
• Collaborated with sales, marketing, and support teams to launch products on time.
• Prioritized roadmap in order to achieve product goals and metrics.
• Coordinated project planning and execution with team members and team leads.

Highlights:

• Innovative campaign on sale and installation of low cost capacitor banks to customers, to dampen reactive power in their installations.
• In-house trainer qualification within Enel.

Integral energy management of two cogeneration plants and six slurry treatment plants, in terms of:

• Electricity purchase and sale.
• Legal-administrative procedures.
• Knowledge of corresponding legislation and adaptation of the plants to it.
• Objectives monitoring, indicators study and follow-up.
• Management of incidents and claims with competent administration.
• Energy and economic optimization studies of several special regime power plants.
• Preparation of bids and execution of feasibility projects for start-up or electrical adaptations of cogeneration plants.

Internship in industrial boiler engineering department

Internship in marketing department