Marta Labutina

• Develop and execute social media strategies for local businesses, cafés, med spas, and trucking/logistics companies

• Build content strategies including hashtag research, geotag optimization, and local reach growth

• Create Reels strategies, posting schedules, and content pillars aligned with brand goals

• Manage paid ads (Meta Ads / Instagram & Facebook targeting) for lead generation, bookings, and recruitment

• Video editing for Reels & TikTok using CapCut, VN, and InShot (hooks, subtitles, transitions, trending audio)

• Photo & graphic design in Canva (posts, carousels, Stories, flyers, hiring ads, event promos)

• Research, source, and coordinate UGC content (clients, creators, before/after, testimonials)

• Manage collaborations with local businesses, influencers, and partners to expand brand visibility

• Conduct brand and competitor analysis to improve positioning, content performance, and growth strategy

• Write engaging captions, CTAs, and promotional copy in English (sales, educational, and trust-building content)

• Analyze insights and performance (reach, engagement, leads) and optimize content accordingly

• Collaborate with business owners and teams to align content, visuals, and messaging with business objectives

• Answering Questions: Addressing customer inquiries about products, services, policies, or technical issues.
• Managing Orders and Returns: Assisting with order placement, tracking, returns, exchanges, or refunds.
• Resolving Complaints: Handling and resolving customer complaints, ensuring the issue is addressed and the customer is satisfied.
• Assisting with Billing or Account Issues: Helping customers with payment concerns, account management, subscription issues, or billing errors.
• Upselling and Cross-selling: Recommending products or services that align with customer needs, often as a way to increase sales.
• Managed approximately 50 incoming calls, emails and faxes per day from customers.

• Optimizing the content and structure of the website’s pages. This includes adjusting title tags, meta descriptions, headings, images, and internal links to improve relevance and user experience.

• Dealing with Google Merchant Center, Google Ads, Shopify and solving needed issues.
• Adding products to the website.
• Products advertising and following up on campaigns.
• Adjusting Robots.txt files.
• Optimizing content by incorporating targeted keywords into web pages, blogs, and product descriptions in a natural way.
• Analyzing and optimizing the content for keyword relevance, user engagement, and search engine algorithms.

• Generating, processing and following-up on leads.
• Set up email campaigns, schedule calls for sales team.
• Communicating with clients via LinkedIn/emails.

• Generating, processing and following up on leads
• Set up email campaigns, track the metrics, schedule appointments for external sales team.

• Translation of documents, texts, letters
• Advertising, office management, filling out applications.

• Sell the products.

• Communicating with customers
• Sell the products
• Making milshakes, coffee and ice cream