MARTHA RAMOS

CLIENTS: CPG, Entertainment, Auto

• Lead planning, development, and execution of integrated campaign strategies for brands across traditional, emerging media and activations/events to achieve client objectives and KPI's
• Leverage cultural insights to support brand vision and execution of inclusive campaign communication strategies to enhance and enrich outreach to BIPOC and other marginalized communities
• Collaborate with leadership team on providing strategic direction and guiding translation of client goals to ensure cross-functional alignment with strategies and execution
• Facilitate development and execution of culture influencers, engagement tactics and partnership programs that align with brand guidelines to drive awareness, customer acquisition, and engagement
• Oversee client's media investment to include accurate budget creation, allocation, and tracking
• Establish and maintain positive rapports with clients, internal teams and agency partners to ensure consistent and high-quality client deliverables
• Lead and mentor team of professionals, providing guidance, feedback, and support that encourages their personal and professional growth

CLIENTS: CPG, Auto, Retail

• Led strategic media recommendation targeting African-American and Hispanic segment, resulting in maximum engagement between consumers and brand while managing client budget of $2.5M+
• Oversaw team of three and worked closely with media vendors, talent management, influencers and account team to execute campaign goals, resulting in higher brand engagement and sales
• Designed and negotiated 360 sponsorship for Colgate-Palmolive brands with ESSENCE magazine, which led to three-year $1M+ contract renewal and 2016 ESSENCE's Festival Editor's Choice Sponsor Award
• Launched SummerStage 2016 geo-targeted campaign on deadline and on budget to meet client's goals and drive traffic to each event
• Mentored and coached junior staff members in media planning/buying, which led to their promotion within Agency

CLIENTS: CPG, Skin Care & Cosmetics

• Developed integrated marketing programs for clients within Hispanic market, which resulted in incremental ad page commitment year over year
• Managed Mary Kay's Spring 2012 photo shoot, working with producers, models, celebrity stylists and make-up artists to ensure process achieved client goals and exceeded expectations
• Worked with sales, production and editorial teams to negotiate premium positioning within magazine, resulting in over $50,000 savings for clients
• Responsible for managing all aspects of in-book promotional listings, from merchandising programs, to providing clients increased added-value awareness and engagement
• Collaborated with clients and Agency partners to create customized integrated Print, Digital and Social Media marketing programs
• Partnered with vendors to create client-sponsored retail program to help drive sales, and maximize engagement with Hispanic consumers at point of purchase

CLIENTS: CPG, Travel

• Collaborated on integrated marketing campaign for Oreo DSRL, which resulted in higher return on investment (ROI) and won 2009 Super REGGIE Award
• Led and managed all aspects of planning/buying for various Brands, from data analysis to campaign development, execution and optimization
• Collaborated with brand marketing and Agency partners to create and customize programs that improved multi-brand initiatives with efficiency & effectiveness to meet client goals
• Launched Oreo's first YouTube video contest, exceeding client's goals for submissions, and 1.2+ million video views, becoming Top-10 most subscribed sponsor channel of all time
• Partnered with vendors to create sponsorship opportunities by identifying attractive integration points to achieve higher ROI and increase Brand-site traffic (100 Calorie Pack & MSN; Oreo & YouTube programs)
• Coached and managed junior staff in developing their planning/buying skills, which led to their promotion within Agency
• Fostered inter-agency relationships with Analytics teams, aligning company-wide efforts to optimize media throughput.

CLIENTS: Financial, Technology, Restaurant

• Managed development and execution of communication plan for re-branding initiative, Ameriprise Financial (formerly American Express Financial Advisors), achieving Brand awareness
• Developed, executed, and managed cross-channel media plans, which increased sales by over 20%
• Negotiated rates that achieved 20% - 40% cost savings, generated added value, and preferred positioning without premium charges
• Key liaison among internal teams (TV, online, print, and radio) to streamline planning/buying process