MARTHA SILVA
Coralville,IA
Summary
Dynamic and results-driven sales and hospitality professional with over 30 years experience in delivering exceptional customer service and driving revenue growth within the digital marketing space, sales, customer care and the hotel industry.
Relationship-driven and well-grounded with excellent interpersonal skills and highly creative nature.
Skilled in developing and nurturing client relationships, maximizing sales opportunities, and creating memorable guest experiences.
Known for a strong work ethic, attention to detail, and the ability to thrive in fast-paced environments.
Proven track record in exceeding sales targets, enhancing customer satisfaction, and implementing strategies that improve overall operational efficiency.
Seeking to leverage expertise in sales, digital marketing and hospitality to contribute to the success of a forward-thinking organization.
Overview
24
24
years of professional experience
Work History
Business Development Management
Deery Brothers of Iowa City
Iowa City, IA
04.2024 - Current
- Used change methodologies to increase sales and led projects for increased productivity.
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
- Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
- Developed and implemented strategies to increase sales and market share.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Managed the sales pipeline and forecasted sales targets to ensure business objectives were met.
- Optimized operational processes to improve efficiency and effectiveness in business development activities.
- Maintained a database of existing customers and prospective leads.
Sales and Marketing Manager
ZIGSWIFT INTEGRATED BUSINESS SOLUTIONS
Brookfield, WI
07.2021 - 01.2024
- Evaluated performance metrics including revenue generation and customer acquisition rate to measure the success of team initiatives
- Implemented integrated communications campaigns that generated awareness, nurtured leads, and acquired new customers
- Directed comprehensive marketing strategies through the implementation of branding, sales enablement, and PR strategies.
Collections Analyst
SMITH & NEPHEW, INC
San Jose, Costa Rica
08.2019 - 05.2021
- Collaborated with Credit and Risk Management, Sales and Marketing, Finance and Accounting teams on collections matters
- Identified collection activity trends for process improvement
- Utilized software tools like Microsoft Excel and databases to analyze data.
- Managed daily operations in collections department to ensure timely debt recovery.
- Prepared documentation required for collection and repossession activities.
- Developed collection methods to achieve or exceed company financial goals.
EMEA Sales and Operations Manager
CONCENTRIX
Managua, Nicaragua
01.2009 - 07.2018
- Created and implemented training programs for employees to enhance their skills in new technologies and operational processes
- Led sales planning, development and account management to expand current accounts while establishing new ones
- Coached, developed and motivated team to reach revenue targets.
Sales Account Manager
HOLIDAY INN SELECT HOTEL
Managua, Nicaragua
01.2001 - 07.2008
- Resolved customer inquiries promptly and efficiently while maintaining high levels of customer satisfaction
- Ensured compliance with company policies, procedures, and industry regulations related to sales operations
- Cultivated strong professional relationships with suppliers and key clients, driving long-term business development.
Education
BACHELOR OF BUSINESS ADMINISTRATION -
UAM, Managua, Nicaragua
12.1999
Skills
- Sales tracking
- Creative direction
- Brand-building strategies
- Strategic Planning
- Advertising campaigns
- Social Media Management
- Sales and market development
- Prospecting
- Campaign development
- CRM platforms
- Sales and marketing
- Revenue forecasting
- Performance evaluations
- Staff management
- CRM management
- Operations
Languages
Bilingual English and Spanish (Native Speaker).
Timeline
Business Development Management
Deery Brothers of Iowa City
04.2024 - Current
Sales and Marketing Manager
ZIGSWIFT INTEGRATED BUSINESS SOLUTIONS
07.2021 - 01.2024
Collections Analyst
SMITH & NEPHEW, INC
08.2019 - 05.2021
EMEA Sales and Operations Manager
CONCENTRIX
01.2009 - 07.2018
Sales Account Manager
HOLIDAY INN SELECT HOTEL
01.2001 - 07.2008
BACHELOR OF BUSINESS ADMINISTRATION -
UAM, Managua, Nicaragua
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