Marti Cersovski
Albany,OR
Summary
Strategic and results-driven senior leader with a proven track record in project management and communications. Adept at delivering complex, high-impact initiatives, optimizing organizational performance, and leading cross-functional teams to success. Celebrated for an ability to navigate complexity, exceptional problem-solving skills, a collaborative leadership approach, and consistently recognized as a go-to person for delivering results.
Overview
23
23
years of professional experience
Work History
Senior Project Management & Communications Consultant
Self Employed
01.2011 - Current
- Orchestrate the execution of high-profile, enterprise-wide IT and operational initiatives, aligning cross-functional teams to exceed organizational objectives ahead of schedule and under budget
- Oversee full project lifecycles from conception to execution, employing rigorous planning, stakeholder alignment, and risk mitigation strategies to ensure seamless delivery and sustainable impact
- Lead high-impact strategic communications campaigns, elevating brand positioning, expanding audience engagement, and driving measurable business growth through compelling content and thought leadership
Director, Program Management
Walmart Health & Wellness
01.2022 - 01.2024
- Spearheaded the prioritization and execution of high-impact enterprise-wide initiatives, optimizing resource allocation and ensuring strategic alignment
- Partnered with senior leadership to define project goals, mitigate risks, and drive data-informed decision-making
- Directed cross-functional teams across a highly matrixed organization, implementing communication strategies that enhanced program awareness and stakeholder engagement
- Led change management efforts, minimizing disruption and ensuring smooth organizational transitions
Senior Project Manager
Samaritan Health Services
01.2015 - 01.2021
- Spearheaded the successful execution of multi-million-dollar capital projects, including the development of a state-of-the-art oncology wing, the launch of an advanced TAVR operating room, and the expansion of multiple outpatient clinics—enhancing patient care and driving revenue growth
- Transformed operational efficiency by streamlining referral authorization workflows, optimizing perioperative patient and staff flow, and deploying cutting-edge Epic system enhancements, significantly reducing delays and improving clinical outcomes for perioperative services at the regional medical center
- Led high-performing, cross-functional teams through the full project lifecycle, leveraging advanced project management methodologies to mitigate risks, ensure seamless execution, and consistently deliver initiatives on time and under budget
- Developed and executed COVID-19 surge planning strategies, ensuring organizational resilience, resource optimization, and continuity of critical healthcare services
Public Relations Director
SafeHaven Humane Society
01.2011 - 01.2015
- Built the organization's marketing and communications department from the ground up, developing foundational strategies that transformed public engagement and community outreach
- Conceptualized, designed, and launched the organization's website, dramatically expanding its digital presence, streamlining donor engagement, and driving pet adoptions and volunteer participation
- Spearheaded high-impact fundraising initiatives, including direct mail programs, digital campaigns, and grant writing, securing critical funding to support the organization's mission
- Led editorial direction of Pet Press Magazine, increasing stakeholder engagement and strengthening the organization's reputation within the community
Public Relations & Marketing Director
Samaritan Health Services
01.2002 - 01.2011
- Directed high-impact marketing and communications strategies for a large healthcare system
- Served as a key advisor to senior leadership, crafting crisis communication strategies, PR frameworks, and media relations initiatives that fortified the organization's reputation and public trust
- Spearheaded the implementation of cutting-edge CRM solutions, revolutionizing patient acquisition and retention efforts while enhancing engagement across multiple channels
- Led a sweeping digital transformation, driving a complete overhaul of the organization's website, expanding social media influence, and executing a content strategy that significantly boosted online visibility and patient engagement
PR & Marketing Manager
Samaritan Health Services
01.2002 - 01.2006
- Executed integrated marketing and PR campaigns, driving patient engagement and brand awareness
- Cultivated strategic partnerships with community leaders, healthcare professionals, and media, positioning the organization as a trusted industry leader
- Developed high-impact events, including community health screenings and fundraising initiatives, strengthening community relationships
- Promoted to Public Relations & Marketing Director in 2006 due to exceptional leadership and results
Education
Bachelor of Science - Political Science
Portland State University
Portland, OregonOregon State University
Corvallis, OregonSkills
- Strategic Project Leadership & Execution
- Stakeholder Engagement & Client Relationship Management
- Team Development & Coaching
- Risk Management & Problem-Solving
- Change Management & Process Optimization
- Agile
- PMP
- Six Sigma Methodologies
- Corporate Strategy Alignment & Governance
- Data-Driven Decision Making & Performance Metrics
- Strategic Planning
- Corporate Communications
Timeline
Director, Program Management
Walmart Health & Wellness
01.2022 - 01.2024
Senior Project Manager
Samaritan Health Services
01.2015 - 01.2021
Senior Project Management & Communications Consultant
Self Employed
01.2011 - Current
Public Relations Director
SafeHaven Humane Society
01.2011 - 01.2015
Public Relations & Marketing Director
Samaritan Health Services
01.2002 - 01.2011
PR & Marketing Manager
Samaritan Health Services
01.2002 - 01.2006
Oregon State University
Bachelor of Science - Political Science
Portland State University
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