Marti Gallardo
Addison
Work Preference
Summary
Accomplished leader in media sales, recognized for enhancing operational efficiency and driving successful organizational change initiatives. Strong skills in mentorship and budget management, committed to optimizing team performance and achieving long-term business objectives.
Overview
41
41
years of professional experience
Work History
Vice President, Global Media Sales
The Wall Street Journal
New York, NY
09.1999 - 12.2020
- Directed strategic initiatives enhancing digital content engagement and subscriber growth. Led Steering Committee with the launch of Mansion Global the digital version of TWSJ Residential Real Estate feature.
- Developed and implemented innovative marketing strategies to elevate TWSJ brand presence across major Real Estate brands.
- Oversaw budget management, ensuring alignment with financial goals and resource allocation.
- Mentored department leadership team on industry trends and competitive analysis methodologies.
- Spearheaded talent development programs, enhancing employee performance.
- Cultivated strong relationships with key stakeholders, including customers and vendors, promoting collaboration and long-term relationships and projects.
- Led cross-functional teams for the successful completion of major projects, resulting in new revenue streams targeting Business to Consumer markets.
- Demonstrated proficient leadership skills to motivate employees and build competent sales teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Negotiated high-value contracts that maximized profitability.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Oversaw business-wide changes to modernize procedures and organization.
- Represented organization at industry conferences and events.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Provided strong leadership to enhance team productivity and morale.
- Launched new products or services in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Collaborated with cross-functional teams to optimize data analytics for market insights.
- Fostered relationships with key stakeholders, driving partnerships and revenue opportunities.
- Led organizational change initiatives, improving operational efficiency across departments.
Managing Director, Sales
The Wall Street Journal
Chicago, IL
07.1997 - 09.1999
- Oversaw regional sales teams to implement innovative content strategies while improving content quality.
- Analyzed market trends to inform business decisions and drive competitive advantage.
- Cultivated relationships with key stakeholders to strengthen partnerships and maximize revenue opportunities.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Boosted company market share by leading strategic partnerships and negotiations with key industry players.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Trained and guided team members to maintain high productivity and performance metrics.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Managing Director
The Wall Street Journal
Dallas, TX
07.1993 - 07.1997
- Directed cross-functional teams to streamline operations merging business units improving operational efficiency.
- Enhanced customer satisfaction and loyalty by developing and implementing comprehensive customer service excellence program.
- Championed innovative solutions that enhanced customer experience and loyalty metrics.
- Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
- Championed process improvement initiatives to streamline workflows, reduce costs, and enhance productivity.
- Cultivated partnerships with key stakeholders to expand market reach and brand presence..
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Trained and guided team members to maintain high productivity and performance metrics.
Publisher
The Madill Record
Madill, OK
07.1992 - 07.1993
- Directed editorial strategy.
- Oversaw production processes.
- Managed advertising sales initiatives.
Sales Manager
The Dallas Morning News
Dallas, TX
07.1979 - 07.1992
- Led sales team to exceed revenue targets through strategic planning and execution.
- Developed comprehensive training programs to enhance staff performance and product knowledge.
- Analyzed market trends to identify growth opportunities, adjusting strategies accordingly.
- Fostered relationships with key clients, resulting in increased customer retention and satisfaction.
Education
Bachelor of Science - Journalism And Mass Communication
University of Oklahoma
Norman12-1978
Skills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
Timeline
Vice President, Global Media Sales
The Wall Street Journal
09.1999 - 12.2020
Managing Director, Sales
The Wall Street Journal
07.1997 - 09.1999
Managing Director
The Wall Street Journal
07.1993 - 07.1997
Publisher
The Madill Record
07.1992 - 07.1993
Sales Manager
The Dallas Morning News
07.1979 - 07.1992
Bachelor of Science - Journalism And Mass Communication
University of Oklahoma